Of all the branding projects I’ve worked on over the last few years, this one is most near and dear to my heart. As any designer can tell you, designing for yourself is nearly impossible. After many starts and stops, crumpled sketches, head banging, hand wringing, and second guessing I’m beyond thrilled to present our new brand, Chromatic & Co.
It’s our newest paper adventure, and the focus is all about color. Inspired by the golden age of advertising, and the trappings of a graphic design studio circa 1959, the brand has a decidedly retro vibe. You can check out the inspiration board we’ve been using at the studio to help guide our new brand on our Project Chromatic board on Pinterest.
Check back soon for snapshots of our new business cards, press kits, and other collateral. Meanwhile, please pay Chromatic & Co. a visit online, and by all means, follow ChromaticCo on Pinterest, Twitter and Facebook, too! (Instagram & Vine coming soon).
UPDATE: 5/17/2013: just got word that this logo won a graphic design award from HOW Magazine. Yippee!
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