Tag Archives: sand
Read more about the brand we designed for Jessica here.
I’m so pleased to introduce a brand NEW design: Vintage Lace. It was inspired by a stunning piece of heirloom lace that Trish brought in as a photo shoot prop. The lace dates back to the late 1800s! Everyone in the studio just fell in love with the gorgeous lace pattern and all of the designers here at Delphine thought it would make a beautiful wedding invitation. It’s shown here flat printed, but how stunning would it be letterpressed?Pin It
It has been a busy busy year at the Delphine studio. I’m trying hard to catch up on posts to share what we’ve been up to. Here’s an identity package we did in January for Jessica Davis Photography, a kids, baby and maternity photography studio based in Solana Beach, California.
This project was a rebrand. Jessica “outgrew” her old logo, also a Delphine design. Though her clients still loved her bird logo, she felt that she had moved on to a new, cleaner style, and wanted her brand to reflect the new direction of her business. Her original logo used soft ocean blue and rich chocolate brown; the font and illustrations were playful and cute, reflecting her focus on outdoor photography with a very sweet and playful look.
Jessica felt like the brand didn’t reflect her current style of photography, which is increasingly focused on a “Day in the Life” documentary style approach. Jessica likes to capture the “real” moments in a child’s life. It was time for a brand refresh.
Jessica asked for a more sophisticated, crisp look, one that was a little more “serious” … but one that was still approachable, young, and would appeal to her current customers. We went with a clean, slightly retro font and design style, but kept the look soft and approachable with the ocean and sand color palette. Keeping the ocean ink was a natural way to link back to her old brand.
We letterpressed her business cards, hang tags, buck slips, stationery, and envelopes for a sophisticated and elegant feel. To tone down the starkness of the look, we pulled in textured kraft paper bag style envelopes and added touches of a retro script font here and there. We letterpressed her business cards in ocean and sand inks on extra super thick bright white 100 percent cotton paper, and edge painted them in matching ocean ink.
One of the most difficult business decisions you can make is any sort of change. Jessica told me her old logo was “working,” but she wanted new branding to reflect the new direction and growth of her business. I wholeheartedly agree that in business you have to change, and constantly adapt in order to grow. Because of this, Jessica’s rebranding project was my favorite so far this year.Pin It
My favorite things all have to do with the sea: walks on the beach, snorkeling, swimming, uni, tide pools, fish tacos, sand in my toes, waves, sailing, and oysters. I’m not one for resolutions, but I do think I could get on board with more ocean in my life in 2012.
Have a sparkly New Year!
//photo by Alexander (7 years old)
Haute off the press: our Charleston Stitch party invitation, printed in sand ink. The invitation was originally designed for Martha Stewart Weddings magazine, and is named after my “hometown” of Charleston, South Carolina.
One of the fabulous things about digital/flat printing is the opportunity to flood the background of a design with a solid color, and knock out the text (the white is the paper, not white ink). I really love this soft, neutral, romantic color palette for weddings, and hope it doesn’t fade away as a trend too quickly.
The fruit trees in our backyard are blooming. There’s something magical about a pretty blossom on a leafless branch. I love the stark contrast. The colors in this photo may be one of the all time classic color combinations for weddings: soft, romantic blush pinks, with creamy off white, gray, and a pop of brighter pink. The palette of a bouquet of pink and white peonies, or a ballerina.
We’ve just added eight new ink colors to the Delphine ink palette on our website! Yay for my favorite of the bunch: CORAL. It looks oh so lovely paired with “classic” Delphine inks: limonade, sand, shitake, and sunny. It’s beachy, romantic, warm and fuzzy. I think it will look chic letterpressed on our lacey Robin design. On which Delphine invitation design do you think our new ink color would look best?
Images: Rose photo by Delphine (peach roses from Mémé Delphine’s garden), bedding by Lulu DK for Matouk, flounce cami in “coral reef” and “highlighter yellow” from Madewell, stripey bracelet from Madewell.
The purple/dull metallics and neutrals color palette is one my wedding invitation clients have been loving lately. I like to call it “Aubergine Dream.”
Top row, l to r: Amelia wedding gown by Vera Wang; cardigan by Leifsdottir; eggplant photo by La Tartine Gourmande (photo from La Tartine Gourmande’s Flickr stream) — Bottom row, l to r: Capri rings by Pomellato; Roman Capital from Restoration Hardware; Lilac lustre water glass from Target; Plum Magnolia gown by Vera Wang.
reminder: you can make any image larger by clicking on it.