When Steven and Casey approached Delphine for a brand refresh for their professional organizing business, Organizer Guys, I knew their project would be a dream. There is nothing I like better than a perfectly organized drawer, books aligned just so on a shelf, and spotless supply closets. I was totally right: Steven and Casey are dream clients. They love white space, simplicity and clean lines, and have a less is more philosophy. A match made in heaven!
While the business of professional organizing sounds a little — dare I say it — boring, these guys are anything but!!! So in order to pull their joie de vivre into the brand we used a fun color palette (tangerine, turquoise, crisp black and lots of white), retro fonts with a hint of industrial solidity, and infused a cheeky tone to all the messaging (“your junk drawers can’t scare us”).
The design is restrained and contained … we used lots of rule lines, boxes, and borders so everything is arranged just so, without looking stuffy. The fun colors and cheeky tone are balanced with strong fonts, sober black, and nice bright clean white space.
Read about what makes them cool, who their celebrity doppelgangers are, words they live by, who has slept outside for more than 500 nights (!!) and what makes them laugh. I’d trust these guys to organize my home or business in a heart beat. Right now Organizer Guys is based in the San Francisco Bay Area, but they have big plans to take over the world. Guys … open a satellite office in Charleston, pretty please? My junk drawer(s) need some taming!
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