Tag Archives: ocean
How darling is this little James Island Church? It’s painted a charming cantaloupe color. It looks like the perfect spot for an intimate wedding. Can’t you just see the wedding photos in your head? I’m picturing a chic hat with a net veil, emerald green high heels, and a dapper groom in a linen suit.Pin It
It has been a busy busy year at the Delphine studio. I’m trying hard to catch up on posts to share what we’ve been up to. Here’s an identity package we did in January for Jessica Davis Photography, a kids, baby and maternity photography studio based in Solana Beach, California.
This project was a rebrand. Jessica “outgrew” her old logo, also a Delphine design. Though her clients still loved her bird logo, she felt that she had moved on to a new, cleaner style, and wanted her brand to reflect the new direction of her business. Her original logo used soft ocean blue and rich chocolate brown; the font and illustrations were playful and cute, reflecting her focus on outdoor photography with a very sweet and playful look.
Jessica felt like the brand didn’t reflect her current style of photography, which is increasingly focused on a “Day in the Life” documentary style approach. Jessica likes to capture the “real” moments in a child’s life. It was time for a brand refresh.
Jessica asked for a more sophisticated, crisp look, one that was a little more “serious” … but one that was still approachable, young, and would appeal to her current customers. We went with a clean, slightly retro font and design style, but kept the look soft and approachable with the ocean and sand color palette. Keeping the ocean ink was a natural way to link back to her old brand.
We letterpressed her business cards, hang tags, buck slips, stationery, and envelopes for a sophisticated and elegant feel. To tone down the starkness of the look, we pulled in textured kraft paper bag style envelopes and added touches of a retro script font here and there. We letterpressed her business cards in ocean and sand inks on extra super thick bright white 100 percent cotton paper, and edge painted them in matching ocean ink.
One of the most difficult business decisions you can make is any sort of change. Jessica told me her old logo was “working,” but she wanted new branding to reflect the new direction and growth of her business. I wholeheartedly agree that in business you have to change, and constantly adapt in order to grow. Because of this, Jessica’s rebranding project was my favorite so far this year.Pin It
Mom grew up on the French Riveria, and she loves to tell stories about lazy summer days at the beach. Her favorite summertime snack, she claims, is Sea Urchin. When we go to sushi restaurants she often orders just Uni. It sounds (and looks) a little gross, but it truly is delicious. So when I saw live local sea urchins at the Rancho Santa Fe Farmers Market a few weeks ago I bought one for Mom.
She showed me how to open it up with scissors, then she ate it up with a spoon and a big smile.