Squeal! Soooo so so so sooooo excited to announce that my darling and super talented friend Cyd (you know, the genius behind “The Sweetest Occasion,” the best blog ever) has launched a collection of pretty party and wedding invitations, stationery, party goodies, iPhone cases and other treats over at Chromatic & Co.Pin It
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Big big (HUGE) news!!! We’re overjoyed to announce the launch of our latest paper adventure, Chromatic & Co. Paper Goods. With Chromatic & Co., we’re bringing to life a passion for stunning design and a firm commitment to color.
Pairing impeccable design, pitch perfect typography, and bold, modern use of color, Chromatic & Co. is not your mother’s stationery. It’s an ode to the golden age of advertising, it’s the cutting edge of design trends, and it is, pure and simple, for the love of color.
Stationery designs include suites of wedding and party invitations, personal and business stationery, party goodies and fun extras like iPhone cases, binders, notepads, journals and cool serving trays.
All designs are available expertly printed by Chromatic & Co. on the finest paper stocks, or download a customized printable file and PIY (print it yourself).
There are mini bottles popping here at the studio as we celebrate our big launch. Many thanks to all our collaborators, suppliers, vendors, designers, cheerleaders and supporters who have helped us get to this day! You know who you are. We love you!
Cheers!!! xx—Erika + JohnPin It
2013 is off and running at a frantic pace. Wedding season is in full force — our designers are busy busy busy preparing invitation proofs for Spring weddings. We’re seeing softer colors this year, lots of pastels and neutrals, which is a lovely change from the past few years, when purple ink was coming out of our ears.
We’re pulling late nights getting ready to launch our super secret great big exciting project. Just a few more days ’til we let the cat out of the bag. Speaking of cats, we’re working on a branding project for a super cool party cat in Texas. And as always, we’re busy working on fun photo cards for our licensing partners. Right now we’re already working on Father’s Day designs!Pin It
Yay yay yay!!!! My Delphine holiday photo card collection for Cardstore is live. I had a lot of fun designing for Christmas last summer (one day I even busted out the flannel jammies, hot cocoa and watched Elf to get in the spirit). I am so thrilled to see all my designs on the brand spanking new & improved Cardstore. Please hop over there and check it out and let me know what you think. Do you have a favorite? Can you guess which one I’m sending out this year?Pin It
Here’s a peek at one of my favorite custom design projects from last year: Kyle and Scott’s wedding invitation for their Colorado “farmette” celebration. I like it so much that I’m considering adapting the design as a regular design on our website. What do you think? Should I do it?Pin It
In my house, the sure sign that the holidays are around the corner is the release of the new Delphine 2012 desktop calendar.
I think it makes a super stocking stuffer. Yes, I just said that. But it’s true, not marketing speak! We sourced some awesome black metal easels this year. If you already have one of our old easels you can buy just the refill pages — we stuck with the same size (4.25in x 5.5in).
Feeling inspired, I ordered our personal family Christmas card today. Friends & family note that this year my goal is to actually get them in the mail before Valentine’s Day!
It’s one of the new designs in our Signature Collection wedding album, in stores now.
Carnival wedding invitation shown in red and robin’s egg turquoise blue, printed on 100 percent cotton paper, with matching cotton envelope and robin’s egg turquoise printed envelope liner. Design ©Delphine.
In preparation for this afternoon’s Tradeshow Bootcamp seminar about wholesale wedding invitation albums, I thought I’d share a peek behind the scenes at how to put together an invitation album.
It all starts with good designs! Once you have those down (gulp) it’s time to print lots of samples, get organized, and start up an assembly line. We built a temporary shelter outside behind the studio with lots of fans and ventilation so we wouldn’t croak from using so much spraymount. We went through at least five cases of the stuff.
The inside of our album is designed for the dealer first, the bride second. Why? Because if the dealer isn’t happy with the book it will never get pulled from the shelf! Things we include to make the album easy to shop:
1. A few pages of info … about the studio, a primer on print methods, tips on how to customize our designs, and pretty photos of our designs in colors other than sampled in the book. Pages of ink swatches, papers, fonts, etc. And, of course, simple, easy to use price pages.
2. A divider page to separate each design (we have 22!). The divider page has the name of the suite, a keyword that relates to the type of wedding we envision the design working for (i.e. elegant, romantic, whimsical), and a short story about the design — what inspired it, what type of wedding we think it’s best for, etc. The divider pages are all different colors, to help the dealer flip to the right page.
3. Foldout pages. The front page shows invitation and response cards. The inside shows detail cards, like accommodations, thank yous, menus, etc. On the right side we show party goodies (the details that make an event, in my opinion).
4. The back of the divider page has a schematic with thumbnails of all the items available in the design.
5. Perhaps most important for the dealer: an AS SHOWN card, listing all the ink colors and fonts used in the shown samples.
Of course we LOVE our dealers and want to make the sales process as easy for them as possible. If they are fumbling around the book looking for swatches and prices they aren’t focusing on the bride! So we made a separate Dealer Deck, with swatches of all our inks, patterns, fonts, papers, envelopes and more. It also has a FAQ card listing turnaround time, quick pricing for 100 invitation suites, and our contact information.
We also give dealers a disc with blog and website ready photos for their use, PDF order forms, and plenty of loose samples for display.
My biggest advice for putting together a wholesale wedding invitation album is to make friends with a local stationer, ask a lot of questions and do a bunch of research. Oh, and don’t underprice yourself. Make every order worth your time! Just because you’re an artist doesn’t mean you want to work for free. And trust me, the dealers are working hard too, and want each order to pay off, too.
For more pics and details about how we made our wedding album visit this post.
If you are a stationer interested in carrying the new Delphine Signature Collection wedding invitation album please get in touch. We have a few books left looking for a happy home.
We’re in the middle of photographing all the new designs, so check back soon for shots of the rest of our new designs, including Carnival, Succulent, Watercolor and New Orleans.
As shown: letterpressed in purple and gray inks on white 100 percent cotton stock, with a beet purple liner. //design ©Delphine, LLC. //photo by Courtney Yee for Delphine.
Welcome to the new Delphine blog. Thanks so very much for visiting us. We are still getting used to our new digs, so please pardon our dust while we get settled in. If you notice anything not quite right please let me know.
Reminder: pretty please subscribe and update your RSS feed. Click the orange SUBSCRIBE flag at the right of the page. Merci, friends.
//photo: Erika Firm
We’ve been working so hard getting those new wedding invitation albums finished that we are taking a much needed weekend off from work. We’re going to spend our weekend having fun: building a treehouse, roasting some marshmallows with the neighbors, swimming in the pool, walking on the beach, reading magazines, watching silly family movies, and just hanging out.
Wishing you a relaxing weekend with your friends and family, too. xoxo—e.
I am so thriilled to announce that today, after printing 25,000 samples, gluing 15,000 pages, hand setting 2,000 grommets and suffering a couple of paper cuts, our brand new Signature Collection wedding invitation album ships to stores!
The new wedding invitation album has 22 designs, many of which are brand new, like our Chevron wedding invitation design.
New: PENNANTS! I’m sooo excited about our brand new product: pennant flags for drinking straws. Right now they are only available through stores who are authorized Delphine dealers. Besides the pennants, each Delphine wedding invitation design has matching stickers, coasters, and address labels.
We designed the album with retailers in mind … each book comes with a separate dealer deck, with giant swatches of all our paper, envelope and liner colors. Dealers also get a bag of samples for display and a disc with a downloadable order form and promo images.
There are only 8 left! If you’d like to order one please get in touch with us at the studio.
Lately I’ve been exploring softer, more romantic designs. A random paper doily found in the bottom of a kitchen drawer inspired the new romantic lace doily wedding invitation I designed for Wedding Paper Divas.
That’s right! In addition to all the new designs we’re releasing this month in our new Delphine wedding album, we’re also launching a partnership with Tiny Prints and Wedding Paper Divas! I’m super excited about this new partnership. We worked with the Tiny Prints folks to help design a new hybrid letterpress-digital wedding invitation.
What does that mean? Well, the design-y part (in this case, the doily motif) is letterpressed on pretty cotton paper, and the text (the part you customize) is printed flat/digitally. My collection of Delphine for Wedding Paper Divas wedding invitations launched with a few designs last month. Check back often, as the collection will be filling out soon.
DETAILS: //1// California rustic wedding, photo by Wildflower Photography via Style Me Pretty //2// Lace doily “Soothing Crcles” wedding invitation by yours truly, Delphine, for Wedding Paper Divas //3// Stunning lace dress by Lela Rose //4// Cotton and antique lace dress by Sestra Moja //5// Picture perfect lace wedding cake by Sweet and Saucy //6// Rustic salvaged wood tiered serving tray from Restoration Hardware //7// Queen Anne’s Lace necklace from BHLDN //8// Lace dancing shoes by Badgley Mischka from Nordstrom
A few reasons for the radio silence around here: We’re finishing up the new Delphine wedding invitation album — working on assembling the dealer decks now (hitting stores any day now), and we’re busy taking photos of our new designs, including Carnival, Lace, and Watercolor Stripes.
Here’s a sneak peek at one of our newest designs: our SUCCULENT wedding invitation suite. It’s one of a dozen brand new designs in our new Delphine Signature Collection wedding album. We took inspiration from the aloe plants, agave plants and other succulents growing in the Delphine studio courtyard. I love how it looks in blues and greens. For some extra pop, it looks fun with a black backround.