Tag Archives: marketing

nice package: crips snack bags

There is something so wonderfully weird about these Crips snack bag packages. Right? I would totally buy these, but not sure if I’d be able to ruin the package by opening up the bag!

I first saw these cute packages via TheDieline.com.

 

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quoted: marketing + business

I read Tribes, by Seth Godin while I was in New York for NYIGF. It was the perfect book to read while attending a gift show. While on the surface the book is about leadership, it’s full of lots of super insights on marketing. The overarching themes I took away from the book are that it’s okay to question the status quo (“be a heretic”) and that change & innovation are keys to success.

I have to return my copy to the library, but I’m already planning a visit to my local bookshop to pick up my very own copy.

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big brand marketing

photo: screenshot of a Hollister movie


I’ve noticed a fantastic trend on “big brand” websites: inspiration galleries, sneak peeks, and club rooms. These sections of a website (like Kate Spade’s “behind the curtain“) go behind the scenes, inside studios, and into sketchbooks to show customers what inspires the brand. Some sites, like Hollister and Kate Spade, have sound tracks, so you can listen to music that further deepens your brand experience. I also like the Dwell Studio website, where the visitor gets a peek onto the work tables in the studio. And the Jonathan Adler Manifesto cracks me up. Here are a few of their beliefs:

“We believe that when it comes to decorating, the wife is always right.
Unless the husband is gay.

We believe celebrities should pay full price.

We believe colors can’t clash.”

Our delphine site has a little inspiration section with photos from our travels (and our backyard). Eventually I’d like to add a little sneak peek into the studio, and maybe add some tunes, too. Any other suggestions?

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business books

There are lots of business books out there … here are three that I recommend:

Craft, Inc., by Meg Mateo Ilasco. This is a great resource for anyone who is thinking about starting a creative business. It has helpful info about how to price your goods, when to exhibit at trade shows, and how to market your business. I wish this book had been around 10 years ago when I started working as a designer!

Mommy Millionaire, by Kim Lavine. For anyone who wants to mass produce a product… learn from Lavine’s mistakes and her successes. Her insight into the trade show world is about as true and honest as it gets. And her behind the scenes peek into QVC/HSN is eye-opening. A couple of things she wrote I did NOT agree with: for instance she said that hiring a professional graphic designer can be a waste of time, and that her little home-spun logo has served her well. I don’t agree at all…I think she needs an updated logo! If your logo is amateurish then buyers’ first impressions of you and your product will likely follow suit. Overall, though, this is one of my favorite books.

Meatball Sundae, by Seth Godin. Godin, who, I think, is the master of common sense & telling it like it is, says that to be successful with “New Marketing” (i.e. social networking, websites, blogs) you must integrate them into a marketing strategy, not just slap them on top! His book “explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.”

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