This project was a first for me. Nanna’s boyfriend, Oliver, hired me all the way from Denmark to design a logo for her as a surprise birthday present! I have to say it was a little scary to design something for someone I couldn’t talk to, especially when communication is her field â€”and, when it boils down, mine, tooâ€” but it all worked out great. Nanna loved it (and was completely surprised), I had fun tapping my inner journalist (my old job), and Oliver got loads of brownie points for being an awesome boyfriend.
Nanna is a freelance journalist and communications consultant in Denmark, so the design had to be professional and to the point. I chose a font that has a hint of a pen and a black and green color palette, inspired by vintage typewriters and those dark green office chairs everyone used to have (I still have one at our drafting table).
The logo isn’t her “real” signature, but I can almost hear the scratch of a fountain pen when I look at her name. I threw in the typewriter and pen icons for a touch of whimsey for her social media avatars, but left the business card and note cards clean and simple. It was also fun to design for the standard European business card size, which has a different proportion than American business cards. They’re a little bigger all around, but also more square, which frees up a lot of precious negative space.
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