Here’s a peek at one of my favorite custom design projects from last year: Kyle and Scott’s wedding invitation for their Colorado “farmette” celebration. I like it so much that I’m considering adapting the design as a regular design on our website. What do you think? Should I do it?Pin It
Tag Archives: custom
Dr. Naples, an Austin, Texas based oral and maxillofacial surgeon, wanted to update the logo and identity of his practice, in preparation for his expansion and move to his new oral surgery center. He loved the “N” in a box element from his old logo, so kept that … but ditched everything else (including the 80s era parchment paper and gold lettering). Eeek.
What do you want from your oral surgeon? Clean, professional, trustyworthy, strong … so I chose a nice, solid and strong blue for the brand. I kept all the lines square, clean and sharp, and I used lots and lots of white space.
To keep things super clean, I chose a very bright white stock (everything is offset printed on Neenah Classic Crest Solar White). I kept the same blue and white, with accents of black, color palette throughout all of the branded identity: business cards, appointment cards, we’ve moved cards, letterhead, business envelopes and stickers.
The main business card has a crisp, clean look. I used the band/stripe as a design element throughout the entire identity package. Dr. Naples is moving to the new building in a few months, and there will be many more elements printed to celebrate the new location! Congratulations, Dr. Naples, on the incredible growth of your business!Pin It
Every day beautiful letterpress crosses my desk. Every single day. I know. Get out the violins. While I’m always excited to see how Delphine designs translate into print, it’s not often that an invitation makes shout with joy. I actually shouted “WOWZA” out loud to an empty studio (everyone was at lunch except me and Ajax the cat) when I saw the stack of samples from the pressroom.
Holy Fluorescent Neon Pink Edge Painting! It’s even more bright, beautiful and electric in person. I’m in love with edge painted letterpress invitations. Don’t ask me how it’s done … it’s a magical process that involves scary looking clamps and magic dust. But isn’t it oh so pretty and worth all the headaches and extra work?
These letterpress invitations are printed in hot pink and gray on extra thick 220lb white 100 percent cotton paper, and are edge painted in neon pink. Not shown: the back is solid hot pink with the website knocked out in white.
I designed The Beauty Social‘s logo for them last month, with high end fashion world in mind. The typefaces are about as classic as you can get, but the shocking hot pink and the large scale really make it clear that The Beauty Social is a fun brand.
Lucky beauty, fashion and press industry Angelinos will be getting invitations soon. The event is open to the public, so check out The Beauty Social for the scoop.Pin It
It’s a bad case of the cobbler’s daughter here. In big bold letters at the top of my to do list for, oh, 5 years or so, has been “Design Delphine Portfolio Website.” I’ve been so busy it just has never happened. Maybe next year? Meanwhile, I thought you may want to see what I’ve been up to recently. Here are some of the logos I’ve designed so far this year. Right now we’re booking logo and design projects for fourth quarter 2011, so give me a shout if you believe in the power of good design and are looking for a brand-building partner.Pin It
A quick peek at one of the projects we’ve been working on here at the studio: combo letterpress – offset business cards and note cards for my friend Barb, the new chairwoman of the board of Torrey Pines Christian Church. The church already had the lovely logo, we just cleaned it up a bit and designed the layout for the business cards and note cards.
It was a bit of a challenge to fit all the info onto the business card, so we used the back of the card to print the church’s mission and the answer to the most frequently asked question: what time is Sunday service?
The front of the card is letterpressed in dark red/crimson ink and gray ink; the back is offset printed with a full bleed and knocked out white text. A pretty off-white bamboo stock was a great choice to show off the letterpress impression.
//photos by Delphine
When Sarah Kleven McGann, a San Diego based criminal defense attorney, came to me for help branding her new law firm, Kleven McGann Law, I just knew that she needed something a little different from the run of the mill boring lawyer logo. She isn’t like all the other lawyers I’ve met in my life … no stuffy office, no ascot, no circular speeches. Instead she is all smiles, fun energy and warmth.
This project is a perfect example of balancing what the client wants (something fun, energetic, feminine) with what the client needs (a professional brand that will appeal to other lawyers, which is where she gets all her referrals).
While the brand needs to appeal to other lawyers, who generally go for super traditional looking, solid brands, we also needed to keep the look “her” — modern, feminine, professional. So I went with a strong peacock/teal, jet black and bright white color palette, to express her professional/serious side. Peacock is a teal blue color, so it rests comfortably in the “I’m a professional, you can trust me, I know what I’m doing” BLUE world, but pushes into the fun zone a tiny bit with the green undertones.
A really colorful peacock envelope keeps it “Sarah” without making it too girly or frilly. I chose a fairly traditional, but warm font (Neutra) to add stability to the brand, and threw in a lot of white space and played with scale (her business cards are super tiny: 3.5in x 1.25in … standard width but short) to keep the overall look modern and fresh. To give it all a luxe polish, we letterpressed everything on bright white 100 percent cotton paper.
I had lots of fun working on this project, which is not something you can usually say about working with lawyers! Readers, I hope you never are in need of a criminal defense attorney … but just in case keep one of Sarah’s snazzy cards in your rolodex.
//photos Erika FirmPin It
I was just finishing up the logo I designed for Little Green Beans (we have yet to finalize the shade of green, but the mark is done) and realized I have designed logos for three companies with the word “Green” in their name. Just another reason why green is my very favorite color.
I have a crush on the Holly Lecours Interior Design logo, designed by the extraordinarily talented David Lecours, creative director at LecoursDesign. All of David’s work has a restrained, understated elegance that I truly admire. LecoursDesign provides marketing and brand communications guidance, specializing in architecture, engineering, and construction firms.
“Holly also does professional organizing within her interior design projects, so the efficiently stacked chairs/lowercase h’s have double meaning,” David says about the logo.
I extend extra special props to David for this logo, because designing for family (Holly is David’s wife) is most definitely NOT the easiest thing to do.
David is also a wonderful coach and speaker. If you’re in the San Diego area, look into his upcoming Brand You seminar, which promises to be a “seminar of awesomeness.” From the seminar description: An authentic personal brand is the epicenter from which all your marketing activity should reverberate.
Awesome job, David!
I’m thrilled for sisters Julie O’Brien and Theresa Anderson, as they celebrate the opening of their fabulous new stationery store, Sweet Paper, in La Jolla, California.
Coming up with the logo turned out to be the easy part. One part sweet (but not saccharine), one part strong (but not tough), one part frame (but not heavy) … established in 2010. Done.
The difficult part was agreeing on a color palette fit for a darling stationery shop a few blocks from the beach. After long discussions and lots of ideas (lilac! aqua! turquoise! navy! yellow!) we landed on beautiful melon and warm sandy grey for the color palette. I absolutely love how it turned out. I’d love to hear what you think. And I’d also love it if you would visit their store in La Jolla when you’re in the neighborhood. You won’t be sorry!
We letterpressed all of the business cards and stationery (of course) in beautiful melon and grey inks, and added a signature pattern to the back of the business cards. To finish off the look, all the corners were rounded. Sweet, don’t you agree?
all design and photos ©Delphine
One of our lovely clients, fresh from a trip to Morocco, asked us to design a birthday party invitation inspired by photos from her trip. We worked together to come up with the perfect palette: peacock and marine blue, paired with bright white 100 percent cotton paper. We toyed around with graphics of Fez hats, moroccon slippers and lamps, but decided upon the pitcher as it was the most festive looking. My favorite touch is the patterned liners.
Meeting Street is a the Delphine design most near and dear to my heart, so I was delighted when Kari and Alan ordered custom matches as their wedding party favors in our Meeting Street design. Congrats, you two! Please send wedding photos : )
I love this logo for East Village, a fab Asian diner in Encinitas, California. It’s wonderful, fresh and quirky, just like the yummy food they serve. The robot’s hand dots the “i.” Cuuute.
I’m suuuuper excited to announce that, at long last, after much agonizing over placement of butterflies and foil colors and square vs round “discussions,” Custom Party Favors have launched on our Delphine website!
I think the custom party favor bags … perfect size for a treat like a giant chocolate chip cookie or a donut … is my favorite new product. Probably becuase they hold the promise of a sugary treat.
Cocktail napkins are a lovely way to introduce a pop of color. Little piles of them on tall bar tables is an easy way to add visual interest to an otherwise dull area, don’t you think?
I love getting food treats at weddings … somehow I’m ALWAYS hungry on the drive home (probably has something to do with the excessive cocktail consumption). And I love the cheesy mix cds. What are your favorite party goodies?
Haute off the press: custom monograms. Pick your favorite letter, ink color, and envelope and we’ll print it up for you in no time. Check out the personal stationery custom monogram notes … and our brand new monogram wedding invitation design here.
Yes, this logo is prety simple. But that’s why I love it so. I’ve already professed my admiration (see here) for the New York Ace Hotel, but forgot to post this photo I took of the door. So voila, another logo crush.