We take our office supplies pretty seriously around here (rule of thumb: retro + functional), so we were excited when Neenah Paper asked us to design file folders for them. Erika took inspiration from one of her favorite movies, Anchorman, when designing, and tested out the most difficult print method of all: white ink on black paper. We love how they turned out, but the best part of the whole project is taking them into client meetings and watching their reactions.Pin It
Tag Archives: custom design
When Steven and Casey approached Delphine for a brand refresh for their professional organizing business, Organizer Guys, I knew their project would be a dream. There is nothing I like better than a perfectly organized drawer, books aligned just so on a shelf, and spotless supply closets. I was totally right: Steven and Casey are dream clients. They love white space, simplicity and clean lines, and have a less is more philosophy. A match made in heaven!
While the business of professional organizing sounds a little — dare I say it — boring, these guys are anything but!!! So in order to pull their joie de vivre into the brand we used a fun color palette (tangerine, turquoise, crisp black and lots of white), retro fonts with a hint of industrial solidity, and infused a cheeky tone to all the messaging (“your junk drawers can’t scare us”).
The design is restrained and contained … we used lots of rule lines, boxes, and borders so everything is arranged just so, without looking stuffy. The fun colors and cheeky tone are balanced with strong fonts, sober black, and nice bright clean white space.
Read about what makes them cool, who their celebrity doppelgangers are, words they live by, who has slept outside for more than 500 nights (!!) and what makes them laugh. I’d trust these guys to organize my home or business in a heart beat. Right now Organizer Guys is based in the San Francisco Bay Area, but they have big plans to take over the world. Guys … open a satellite office in Charleston, pretty please? My junk drawer(s) need some taming!Pin It
It has been a busy busy year at the Delphine studio. I’m trying hard to catch up on posts to share what we’ve been up to. Here’s an identity package we did in January for Jessica Davis Photography, a kids, baby and maternity photography studio based in Solana Beach, California.
This project was a rebrand. Jessica “outgrew” her old logo, also a Delphine design. Though her clients still loved her bird logo, she felt that she had moved on to a new, cleaner style, and wanted her brand to reflect the new direction of her business. Her original logo used soft ocean blue and rich chocolate brown; the font and illustrations were playful and cute, reflecting her focus on outdoor photography with a very sweet and playful look.
Jessica felt like the brand didn’t reflect her current style of photography, which is increasingly focused on a “Day in the Life” documentary style approach. Jessica likes to capture the “real” moments in a child’s life. It was time for a brand refresh.
Jessica asked for a more sophisticated, crisp look, one that was a little more “serious” … but one that was still approachable, young, and would appeal to her current customers. We went with a clean, slightly retro font and design style, but kept the look soft and approachable with the ocean and sand color palette. Keeping the ocean ink was a natural way to link back to her old brand.
We letterpressed her business cards, hang tags, buck slips, stationery, and envelopes for a sophisticated and elegant feel. To tone down the starkness of the look, we pulled in textured kraft paper bag style envelopes and added touches of a retro script font here and there. We letterpressed her business cards in ocean and sand inks on extra super thick bright white 100 percent cotton paper, and edge painted them in matching ocean ink.
One of the most difficult business decisions you can make is any sort of change. Jessica told me her old logo was “working,” but she wanted new branding to reflect the new direction and growth of her business. I wholeheartedly agree that in business you have to change, and constantly adapt in order to grow. Because of this, Jessica’s rebranding project was my favorite so far this year.Pin It
Here’s a peek at one of my favorite custom design projects from last year: Kyle and Scott’s wedding invitation for their Colorado “farmette” celebration. I like it so much that I’m considering adapting the design as a regular design on our website. What do you think? Should I do it?Pin It
Dr. Naples, an Austin, Texas based oral and maxillofacial surgeon, wanted to update the logo and identity of his practice, in preparation for his expansion and move to his new oral surgery center. He loved the “N” in a box element from his old logo, so kept that … but ditched everything else (including the 80s era parchment paper and gold lettering). Eeek.
What do you want from your oral surgeon? Clean, professional, trustyworthy, strong … so I chose a nice, solid and strong blue for the brand. I kept all the lines square, clean and sharp, and I used lots and lots of white space.
To keep things super clean, I chose a very bright white stock (everything is offset printed on Neenah Classic Crest Solar White). I kept the same blue and white, with accents of black, color palette throughout all of the branded identity: business cards, appointment cards, we’ve moved cards, letterhead, business envelopes and stickers.
The main business card has a crisp, clean look. I used the band/stripe as a design element throughout the entire identity package. Dr. Naples is moving to the new building in a few months, and there will be many more elements printed to celebrate the new location! Congratulations, Dr. Naples, on the incredible growth of your business!Pin It
Every day beautiful letterpress crosses my desk. Every single day. I know. Get out the violins. While I’m always excited to see how Delphine designs translate into print, it’s not often that an invitation makes shout with joy. I actually shouted “WOWZA” out loud to an empty studio (everyone was at lunch except me and Ajax the cat) when I saw the stack of samples from the pressroom.
Holy Fluorescent Neon Pink Edge Painting! It’s even more bright, beautiful and electric in person. I’m in love with edge painted letterpress invitations. Don’t ask me how it’s done … it’s a magical process that involves scary looking clamps and magic dust. But isn’t it oh so pretty and worth all the headaches and extra work?
These letterpress invitations are printed in hot pink and gray on extra thick 220lb white 100 percent cotton paper, and are edge painted in neon pink. Not shown: the back is solid hot pink with the website knocked out in white.
I designed The Beauty Social‘s logo for them last month, with high end fashion world in mind. The typefaces are about as classic as you can get, but the shocking hot pink and the large scale really make it clear that The Beauty Social is a fun brand.
Lucky beauty, fashion and press industry Angelinos will be getting invitations soon. The event is open to the public, so check out The Beauty Social for the scoop.Pin It
It’s a bad case of the cobbler’s daughter here. In big bold letters at the top of my to do list for, oh, 5 years or so, has been “Design Delphine Portfolio Website.” I’ve been so busy it just has never happened. Maybe next year? Meanwhile, I thought you may want to see what I’ve been up to recently. Here are some of the logos I’ve designed so far this year. Right now we’re booking logo and design projects for fourth quarter 2011, so give me a shout if you believe in the power of good design and are looking for a brand-building partner.Pin It
A quick peek at one of the projects we’ve been working on here at the studio: combo letterpress – offset business cards and note cards for my friend Barb, the new chairwoman of the board of Torrey Pines Christian Church. The church already had the lovely logo, we just cleaned it up a bit and designed the layout for the business cards and note cards.
It was a bit of a challenge to fit all the info onto the business card, so we used the back of the card to print the church’s mission and the answer to the most frequently asked question: what time is Sunday service?
The front of the card is letterpressed in dark red/crimson ink and gray ink; the back is offset printed with a full bleed and knocked out white text. A pretty off-white bamboo stock was a great choice to show off the letterpress impression.
//photos by Delphine
I designed fun brown and white S’mores party invitations, as well as a few party accessories like brown cocktail napkins, but that’s as fancy as it got — overall the party was super low key. My dad made brats and we had a wagon full of beer, the kids ran around the yard playing tag, and patiently waited for dark so we could make s’mores. One of our neighbors brought over homemade marshmallows drizzled with caramel (we ate most of them before the fire was hot!).
Some s’mores party tips: 1. Buy cheap wood dowels at the hardware store for disposable s’mores sticks. 2. Keep a box of wet wipes nearby to help little ones get “unsticky.” 3. Put each ingredient in its own big jar with wide mouth, for easy access. 4. If you want to try something a little fancy: replace the Hershey’s bar with a Reese’s Cup. Trust me on this one.
When Sarah Kleven McGann, a San Diego based criminal defense attorney, came to me for help branding her new law firm, Kleven McGann Law, I just knew that she needed something a little different from the run of the mill boring lawyer logo. She isn’t like all the other lawyers I’ve met in my life … no stuffy office, no ascot, no circular speeches. Instead she is all smiles, fun energy and warmth.
This project is a perfect example of balancing what the client wants (something fun, energetic, feminine) with what the client needs (a professional brand that will appeal to other lawyers, which is where she gets all her referrals).
While the brand needs to appeal to other lawyers, who generally go for super traditional looking, solid brands, we also needed to keep the look “her” — modern, feminine, professional. So I went with a strong peacock/teal, jet black and bright white color palette, to express her professional/serious side. Peacock is a teal blue color, so it rests comfortably in the “I’m a professional, you can trust me, I know what I’m doing” BLUE world, but pushes into the fun zone a tiny bit with the green undertones.
A really colorful peacock envelope keeps it “Sarah” without making it too girly or frilly. I chose a fairly traditional, but warm font (Neutra) to add stability to the brand, and threw in a lot of white space and played with scale (her business cards are super tiny: 3.5in x 1.25in … standard width but short) to keep the overall look modern and fresh. To give it all a luxe polish, we letterpressed everything on bright white 100 percent cotton paper.
I had lots of fun working on this project, which is not something you can usually say about working with lawyers! Readers, I hope you never are in need of a criminal defense attorney … but just in case keep one of Sarah’s snazzy cards in your rolodex.
//photos Erika FirmPin It
I was just finishing up the logo I designed for Little Green Beans (we have yet to finalize the shade of green, but the mark is done) and realized I have designed logos for three companies with the word “Green” in their name. Just another reason why green is my very favorite color.
I have a crush on the Holly Lecours Interior Design logo, designed by the extraordinarily talented David Lecours, creative director at LecoursDesign. All of David’s work has a restrained, understated elegance that I truly admire. LecoursDesign provides marketing and brand communications guidance, specializing in architecture, engineering, and construction firms.
“Holly also does professional organizing within her interior design projects, so the efficiently stacked chairs/lowercase h’s have double meaning,” David says about the logo.
I extend extra special props to David for this logo, because designing for family (Holly is David’s wife) is most definitely NOT the easiest thing to do.
David is also a wonderful coach and speaker. If you’re in the San Diego area, look into his upcoming Brand You seminar, which promises to be a “seminar of awesomeness.” From the seminar description: An authentic personal brand is the epicenter from which all your marketing activity should reverberate.
Awesome job, David!
I’m thrilled for sisters Julie O’Brien and Theresa Anderson, as they celebrate the opening of their fabulous new stationery store, Sweet Paper, in La Jolla, California.
Coming up with the logo turned out to be the easy part. One part sweet (but not saccharine), one part strong (but not tough), one part frame (but not heavy) … established in 2010. Done.
The difficult part was agreeing on a color palette fit for a darling stationery shop a few blocks from the beach. After long discussions and lots of ideas (lilac! aqua! turquoise! navy! yellow!) we landed on beautiful melon and warm sandy grey for the color palette. I absolutely love how it turned out. I’d love to hear what you think. And I’d also love it if you would visit their store in La Jolla when you’re in the neighborhood. You won’t be sorry!
We letterpressed all of the business cards and stationery (of course) in beautiful melon and grey inks, and added a signature pattern to the back of the business cards. To finish off the look, all the corners were rounded. Sweet, don’t you agree?
all design and photos ©Delphine
One of our lovely clients, fresh from a trip to Morocco, asked us to design a birthday party invitation inspired by photos from her trip. We worked together to come up with the perfect palette: peacock and marine blue, paired with bright white 100 percent cotton paper. We toyed around with graphics of Fez hats, moroccon slippers and lamps, but decided upon the pitcher as it was the most festive looking. My favorite touch is the patterned liners.
I love this logo for East Village, a fab Asian diner in Encinitas, California. It’s wonderful, fresh and quirky, just like the yummy food they serve. The robot’s hand dots the “i.” Cuuute.