It was so much fun to design this playful logo for Jany Columbo, a pet sitter (and pet lover) based in Charleston, South Carolina. Taking care of someone else’s pet is serious stuff, but a big part of the job is play, and I wanted that aspect to shine through with the branding. Jany has a bright, cheerful personality and a genuine love of animals, thus the bright colors and fun animal graphics.
The bright, fun color palette was inspired by the outdoors: turquoise sky, green grass, and sunshine yellow. I chose a strong, modern font with a little bit of quirkiness. The bright graphics and bold font choice imply trust and stability, but nothing is too serious looking, since I wanted to stress the importance of play.
We’re still working on some other elements, including a report card for pets and a website, so check back in a few weeks.Pin It