Every time Chloe Aftel calls I know the project is going to be special. This time around she asked us for a “pop of kick ass color” to go with her “rad new logo.” (Yes, she’s from LA). We delivered with shocking electric turquoise edge painted business cards.
I think the new branding is a spot on match to her photography style: powerful and slightly dreamy. The image at right is one of my personal favorites. It was part of a stellarÂ collection commissioned by Levis.Â Please note: the crappy photos in this post are by me, not the super talented lady we’re discussing here.Â
These letterpress cards are killer, right?! We printed them with our super super dark blackest black ink for a sharp, crisp impression; Reich Paper’s ultra thick SAVOY paper in brilliant white; tight edge painting on every.single.card; and lots and lots of clean white space.
I’d like to pause for a shout out to all our photographer clients for understanding the power of white space. We looooove youuuuu!ÂPin It