Tag Archives: branding

Neon Edge Painting

by Erika Firm Posted on September 27, 2011

Every day beautiful letterpress crosses my desk. Every single day. I know. Get out the violins. While I’m always excited to see how Delphine designs translate into print, it’s not often that an invitation makes shout with joy. I actually shouted “WOWZA” out loud to an empty studio (everyone was at lunch except me and Ajax the cat) when I saw the stack of samples from the pressroom.

Holy Fluorescent Neon Pink Edge Painting! It’s even more bright, beautiful and electric in person. I’m in love with edge painted letterpress invitations. Don’t ask me how it’s done … it’s a magical process that involves scary looking clamps and magic dust. But isn’t it oh so pretty and worth all the headaches and extra work?

These letterpress invitations are printed in hot pink and gray on extra thick 220lb white 100 percent cotton paper, and are edge painted in neon pink. Not shown: the back is solid hot pink with the website knocked out in white.

I designed The Beauty Social‘s logo for them last month, with high end fashion world in mind. The typefaces are about as classic as you can get, but the shocking hot pink and the large scale really make it clear that The Beauty Social is a fun brand.

Lucky beauty, fashion and press industry Angelinos will be getting invitations soon. The event is open to the public, so check out The Beauty Social for the scoop.

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new poppy journal

sweet hearts: valentine's day cards

Recent logos designed by Delphine

Newport Stripes Anchor Note Cards | Haute off the Press

Posted in branded by delphine, delphine design, haute off the press, invitations, letterpress | Tagged brand, branded by delphine, branding, by delphine, custom, custom design, delphine, design, edge painting, graphic design, gray, grey, haute off the press, identity, letterpress, logo, neon, pink, trend, wedding invitation | 1 Comment

Recent logos designed by Delphine

by Erika Firm Posted on September 20, 2011

It’s a bad case of the cobbler’s daughter here. In big bold letters at the top of my to do list for, oh, 5 years or so, has been “Design Delphine Portfolio Website.” I’ve been so busy it just has never happened. Maybe next year? Meanwhile, I thought you may want to see what I’ve been up to recently. Here are some of the logos I’ve designed so far this year. Right now we’re booking logo and design projects for fourth quarter 2011, so give me a shout if you believe in the power of good design and are looking for a brand-building partner.

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work table

pack rat

baby shower invitation

in the press: Relaxing Graphics

Posted in branded by delphine, delphine design, design, graphic design | Tagged brand, branded by delphine, branding, by delphine, corporate identity, custom, custom design, delphine, design, graphic design, identity, logo, portfolio, small business | 2 Comments

Torrey Pines Christian Church Letterpress Business Cards

by Erika Firm Posted on September 12, 2011

A quick peek at one of the projects we’ve been working on here at the studio: combo letterpress – offset business cards and note cards for my friend Barb, the new chairwoman of the board of Torrey Pines Christian Church. The church already had the lovely logo, we just cleaned it up a bit and designed the layout for the business cards and note cards.

It was a bit of a challenge to fit all the info onto the business card, so we used the back of the card to print the church’s mission and the answer to the most frequently asked question: what time is Sunday service?

The front of the card is letterpressed in dark red/crimson ink and gray ink; the back is offset printed with a full bleed and knocked out white text. A pretty off-white bamboo stock was a great choice to show off the letterpress impression.

//photos by Delphine

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wedding day

holiday party season

French Paper Company

Award winning logo for Chromatic & Co.

Posted in branded by delphine, delphine design, letterpress | Tagged brand, branded by delphine, branding, business cards, by delphine, corporate identity, crimson, custom, custom design, design, graphic design, gray, gris, identity, letterpress, logo, stationary | Leave a comment

Kleven McGann Law, branding by Delphine

by Erika Firm Posted on September 6, 2011

When Sarah Kleven McGann, a San Diego based criminal defense attorney, came to me for help branding her new law firm, Kleven McGann Law, I just knew that she needed something a little different from the run of the mill boring lawyer logo. She isn’t like all the other lawyers I’ve met in my life … no stuffy office, no ascot, no circular speeches. Instead she is all smiles, fun energy and warmth.

This project is a perfect example of balancing what the client wants (something fun, energetic, feminine) with what the client needs (a professional brand that will appeal to other lawyers, which is where she gets all her referrals).

While the brand needs to appeal to other lawyers, who generally go for super traditional looking, solid brands, we also needed to keep the look “her” — modern, feminine, professional. So I went with a strong peacock/teal, jet black and bright white color palette, to express her professional/serious side. Peacock is a teal blue color, so it rests comfortably in the “I’m a professional, you can trust me, I know what I’m doing” BLUE world, but pushes into the fun zone a tiny bit with the green undertones.

A really colorful peacock envelope keeps it “Sarah” without making it too girly or frilly. I chose a fairly traditional, but warm font (Neutra) to add stability to the brand, and threw in a lot of white space and played with scale (her business cards are super tiny: 3.5in x 1.25in … standard width but short) to keep the overall look modern and fresh. To give it all a luxe polish, we letterpressed everything on bright white 100 percent cotton paper.

I had lots of fun working on this project, which is not something you can usually say about working with lawyers! Readers, I hope you never are in need of a criminal defense attorney … but just in case keep one of Sarah’s snazzy cards in your rolodex.

//photos Erika Firm

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Tradeshow Bootcamp Fall 2011

Camp Delphine Workshop Registration Open

Hello July

Hello, December

Posted in branded by delphine, delphine design, graphic design | Tagged announcement, black, blue, brand, branded by delphine, branding, business cards, by delphine, color theory, corporate identity, custom, custom design, delphine, design, envelopes, graphic design, identity, jet black, letterpress, logo, peacock, small business, startup, stationery | Leave a comment

adrianne smith floral design branding by delphine

by Erika Firm Posted on August 23, 2011

I absolutely loved designing the branding for Adrianne Smith Floral Design. Adrianne is one of the sweetest people around. When she came over to pick up her new business cards she brought homemade pesto, made from basil and peppery arugula. From her own garden, no less. Mmmm.

To match the natural style of her floral designs, I went with a toned down green, brown and taupe color palette and pulled in some linen and canvas textures. Another reason we went with green and brown is that the natural palette will complement all photos of her work.

Adrianne picked out the gorgeous 18th century botanical illustration, which adds a bit of romance and drama to the design. We wanted to keep the entire look and feel on the casual side (A is a “no foofy stuff” kind of gal), so the typographic logo has a hand stamped look, inspired by the markings on wood wine crates.

Still to come: her ad materials, updating her blog, tweaking the website, avatars, postcards, and other fun goodies.

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inspired by mother nature

new holiday designs

Giveaway: Five sets of 100 Business Cards by Delphine

Modern Industrial Letterpress Business Cards

Posted in branded by delphine, delphine design | Tagged adrianne smith, branded, branding, brown, business card, by delphine, corporate identity, designed by delphine, floral, florist, flowers, graphic design, green, identity, logo, web design, wedding flowers | 8 Comments

couldn’t resist the packaging

by Erika Firm Posted on July 29, 2011

I simply could not resist the packaging and had to buy this super cute chocolate toffee bar from Trader Joe’s. I’m glad I did, too, because it’s delicious!

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things i heart, but first purchased because of the packaging

Krak-n-Coke | Nice Package

Giovanni's Lobster Pâté | Nice Package

Oh! Boy Syrup | Nice Package

Posted in things i have purchased simply for the packaging | Tagged bar, branding, chocolate, design, graphic design, nice package, packaging, squirrel, things i have purchased because of the packaging | Leave a comment

branded by delphine: mediterranean cruise

by Erika Firm Posted on April 28, 2011

This is one of the more unusual logo projects I’ve ever done. A regular client is headed off for a big birthday celebration private cruise with her husband and their friends, and she wanted a logo to help brand the trip. I had a lot of fun doing the research, and came up with an anchor as the main theme for the logo. I incorporated classic nautical hues: navy blue, foul weather gear yellow, and squid ink black, as well as a fun bright yellow stripe pattern.

I found some fabulous nautical tote bags, complete with painted rubber bases and real rope handles, at Lands End, and had the logo embroidered onto them. Of course we had to embroider the logo onto a few beach towels and terry cloth shirts for all the guests, too.

Watch out, Marina. I may stow away yet!

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in the press: C magazine

New: Lace Wedding Invitation

Making a Wholesale Wedding Invitation Album

December 2011

Posted in branded by delphine, delphine design | Tagged blue, branded, branding, by delphine, delphine, identity, logo, nautical, navy, yellow | 3 Comments

branded by delphine: given

by Erika Firm Posted on April 4, 2011

Congrats to the ladies of GIVEN, who are the proud new owners of a lovely logo designed by Delphine! GIVEN combines jewelry with the power of community and commerce to markedly contribute to global healing. Can’t wait to tell you more about it … their website isn’t quite ready yet, but I’ll be sure to share once it’s ready for business. In the logo, I used an elegant color palette of metallic champagne (not quite gold, not quite silver) for the “rings” and earthy rich mushroom brown to ground the name.

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politic

logo design: here comes the bride

APRIL

Happy June

Posted in branded by delphine, delphine design | Tagged branded, branding, by delphine, delphine, identity, jewelry logo, logo | Leave a comment

logo crush: domestica

by Erika Firm Posted on March 9, 2011

I first spied Domestica’s fabulous logo via a Tweet. It’s difficult to make a little 50 pixel square stand out, but they’ve done it for sure! After I saw their avatar I HAD to click through to their website. It was love at first sight, and their logo has been sitting in my inspiration folder on my desktop for about a year now. I love the color palette, the use of transparency, the perfect font choice. So fresh and retro at the same time.

I emailed the shop owner, Chrissy Jensen, for a little more info about the logo and was surprised to hear that she came up with the concept herself. It looks like it was commissioned by a fancypants agency, right?!? Here’s what she said:

The logo was inspired by the 60’s artwork for a chemical. I didn’t really think about using a bird til I noticed that the symbol looked like a two sides of a heart overlapping. I loved that it was a heart if you put it back together. The colors just happened to be the colors I wanted, too. I turned it on its side (if you look at my logo sideways, you might see where I was going) and added a bird head and beak. You Work For Them had just posted a few new fonts, including Lodge – it was perfect, so I bought it.

That was it. I thought it was pretty good, but wanted to run it by my friend, Joe Williams. His wife, Danelle, and I were originally going to open Domestica together and we spent SO much time coming up with the name + had spent hours looking at logos and I just trusted their judgement. Joe said it was a good start, but thought if I left him with it for a few, he’d if he couldn’t refine it a bit. He designs a ton of stuff, including a lot of the flyers for Craft Saturday, a craft show they run here in Des Moines, so I totally wanted his help. What he sent back is the logo we have today.

I owe him so much thanks because I really believe that our logo opened a lot of doors and gave people a lot of confidence in us when we were nothing more than an idea and a signature on a storefront lease. People comment on it all the time and I love how it looks on the store window. Some people call it the Partridge Family bird, but I like to think it would fit in your hand like a Dove. For Christmas, Joe designed a wreath sticker for us using a repeat of the bird. It was beautiful.

Photos courtesy Domestica

ADORE what Chrissy said about the logo opening doors for her new business. I whole heartedly agree that a good logo inspires confidence and helps get a new venture off the ground. This is something I’m constantly telling my clients.

Needless to say, I have a huge crush on the Domestica logo. Isn’t it lovely? Don’t you wish you lived in Des Moines so you could go visit in person? If that’s not convenient, you can shop online for modern home décor, paper goods, art and gifts. Check out their cool blog, too, for some fun inspiration.

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dwell studio at target

logo crush: chromalab

Papershell Pecan Trees | Nice Package

Chromatic & Co. Paper Goods | Branding by Delphine

Posted in color, graphic design, logo crush | Tagged branding, color, color palette, colors, graphic design, identity, inspiration, logo, logo crush, orange, palette, pink | 3 Comments

sneak peek: nautical anchor logo project research

by Erika Firm Posted on February 24, 2011

Images via Pinterest

I’m working on a new logo project for a client who is planning a private cruise around the Med this summer. Here’s a time I would seriously not mind working for trade! I was doing some cruising around Pinterest and started noticing fun nautical items, so I started an inspiration/mood board for my client. Normally this is something I do in a sketchbook — which makes it difficult to share with a client who lives thousands of miles away. How I ever lived without Pinterest is a mystery to me now! It’s so convenient for sharing images with clients.

Four logos shown above can be seen on my Project Marina inspiration board. Top left: distressed anchor logo by Jon Contino (via Grain Edit); Top right: Mustard yellow anchor logo also by Jon Contino; Bottom Left: Sea Salt Society logo by Trademark Trademark; Bottom Right: Vintage label found via LovelyPackage.

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behind the scenes

new from charleston collection: acorns

sketchbook peek: metallics & navy

Chromatic & Co. Paper Goods | Branding by Delphine

Posted in logo crush, sneak peek | Tagged blue, branded, branding, graphic design, identity, logo, logo crush, nautical, navy, sneak peek | 3 Comments

nice package: trader joe’s chocolate

by Erika Firm Posted on January 19, 2011

Although my shopping cart was already completely overflowing, I HAD to buy this amazing looking chocolate from Trader Joe’s. Isn’t the packaging marvelous? I love the bold graphics. Although they didn’t need to, they carried the design inside the package, to the inner wrapping. Little surprises and attention to detail like this are part of what make this store so special. (By the way, the chocolate is pretty amazing, too.)

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new photocard designs

Mrs. Meyer's Clean Day Basil Hand Soap | Nice Package

Oh! Boy Syrup | Nice Package

Logo and Identity for Children's Charity | Branding by Delphine

Posted in graphic design, things i have purchased simply for the packaging | Tagged branding, chocolate, design, food, graphic design, packaging, shopping, things i have bought because of the packaging | Leave a comment

nice package: japanese fish snacks

by Erika Firm Posted on January 17, 2011

Sometimes when I’m seeking a quick, “sure thing” jolt of design inspiration I head to Ranch 99, our local Asian food market. It’s full of visual treats like the restrained packaging of these fish strips. (So restrained, they held off on using a “s” in the word Fishnacks).

Some of my other go-to spots for inspiration are the beach, the San Diego Zoo Safari Park, my back yard, indie boutiques shops, and my local park. I just noticed that none of these spots are plugged in. Where do you go to get a quick fix of inspiration?

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travel wish list

handmade holiday ornaments

Hand Lettered Vintage Signage around Charleston

Seafood Alley | Hand Lettered Vintage Signage in Charleston

Posted in graphic design, inspiration | Tagged blue, branding, food, graphic design, inspiration, nice package, packaging, red, snacks, things i have purchased because of the packaging, white | 3 Comments

“green” logos by Delphine

by Erika Firm Posted on December 16, 2010

I was just finishing up the logo I designed for Little Green Beans (we have yet to finalize the shade of green, but the mark is done) and realized I have designed logos for three companies with the word “Green” in their name. Just another reason why green is my very favorite color.

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kids party: scooch is 5

things i heart, but first purchased because of the packaging

Kids Photography Logo and Identity for Jessica Davis Photography; Branding by Delphine

Valentine's Day Photo Cards

Posted in branded by delphine, color, delphine design, logo crush | Tagged brand, branded by delphine, branding, by delphine, color, color palette, colors, custom, custom design, design, graphic design, green, identity, inspiration, logo, logo crush, logos, palette | Leave a comment

designed by delphine for isabella smith country store

by Erika Firm Posted on December 9, 2010

Thought you’d like a peek at some of the projects I have worked on this year. These were all designed for one of my all time favorite (and my only Danish) clients: Isabella Smith. I designed that cute (if I do say so myself) logo for her Isabella Smith Country Store, too. The logo is a sketch of the building where she works. How lucky is she to work in such an amazing environment?!?!! A couple of my favorite projects haven’t made it into the photo studio just yet (dozens of seed packets) or into production yet (eco-friendly cleaning products, a series of pretty mugs, some café au lait bowls …) but I’ll post photos as soon as everything gets wrapped up.

reminder: you can click on just about any photo on the blog to see it larger.

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still loving yellow

new delphine ad

custom "swirly" bar mitzvah invitation

Consultant Logo and Identity | Branding by Delphine

Posted in delphine design, sneak peek | Tagged branded, branding, building, clients, delphine design, designed by delphine, identity, logo, sketch, sneak peek | 2 Comments

week in review

by Erika Firm Posted on November 5, 2010

This photo pretty much sums up the week … hammering away. What will you be doing this weekend? I’ll be finishing up some designs for a series of gift bags (a collaboration with another stationer … details to come soon), planning for a big November beach photo shoot with my friends Adrianne Smith Floral Design and Bixby & Ball, going over the details of a business launch with a friend, reviewing tons and tons of intern files, uploading a portfolio to another new business launching next week (y’all are going to LOVE it), going to Brand You seminar, touring a private school (looking for somewhere new to send our little star student), and finally finishing (hopefully) the makeover in our son’s bedroom. Sleep doesn’t seem to be in the plans. Ugh.

In case you missed it, here’s what happend on the blog this week:

• We peeked into Delphine intern Courtney Fone’s head to see what inspires her (Paris!)
• A wish list masqueraded as an inspiration board for our son’s bedroom makeover
• A cool statement necklace, lovely for a wedding day, or any day
• The scoop on the Brand You seminar I’ll be attending this weekend (I think a few seats are still available)
• Top 10 trends in holiday cards and Thanksgiving traditions: Delphine in the press

• We have a new DELPHINE FACEBOOK page. Be a dear and click over to check it out

photo by John Arquette

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Exploring Charleston

Peaceful Weekend Wishes

Fun Friday Wishes

Posted in week in review | Tagged 2010, autumn, behind the scenes, branding, DIY, fall, holiday, inspiration, necklace, november, renovation, seminar, sneak peek, week in review | Leave a comment

Tag Archives: branding

Neon Edge Painting

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