Dr. Naples, an Austin, Texas based oral and maxillofacial surgeon, wanted to update the logo and identity of his practice, in preparation for his expansion and move to his new oral surgery center. He loved the “N” in a box element from his old logo, so kept that … but ditched everything else (including the 80s era parchment paper and gold lettering). Eeek.
What do you want from your oral surgeon? Clean, professional, trustyworthy, strong … so I chose a nice, solid and strong blue for the brand. I kept all the lines square, clean and sharp, and I used lots and lots of white space.
To keep things super clean, I chose a very bright white stock (everything is offset printed on Neenah Classic Crest Solar White). I kept the same blue and white, with accents of black, color palette throughout all of the branded identity: business cards, appointment cards, we’ve moved cards, letterhead, business envelopes and stickers.
Every dental and surgical office goes through lots of appointment cards, so we printed a ton of them. There is lots of white space on the back, for additional notes.
The main business card has a crisp, clean look. I used the band/stripe as a design element throughout the entire identity package. Dr. Naples is moving to the new building in a few months, and there will be many more elements printed to celebrate the new location! Congratulations, Dr. Naples, on the incredible growth of your business!
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