Tag Archives: branding

Award winning logo for Chromatic & Co.

by Erika Firm Posted on May 17, 2013

As any creative person can tell you, designing for yourself is the worst. The self-doubt, the procrastination … the ulcers! So it is with lots of joy (and more than a smidge of disbelief) that I report that the Chromatic & Co. brand identity that we designed won a merit award for graphic design in the 2013 HOW Promotion & Marketing Design Awards. Thanks so much to all the HOW judges!

To see a bit more of the corporate identity check out our Branded by Delphine post from a few months back.

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tote bags

holiday gift wrap rejects

Happy New Year

Hello, AUGUST

Posted in branded by delphine, delphine design | Tagged award winning, awards, branded, branded by delphine, branding, chromatic, Chromatic & Co., corporate identity, erika firm, how, HOW magazine, logo design, logos | 2 Comments

Consultant Logo and Identity | Branding by Delphine

by Erika Firm Posted on March 6, 2013

This project was a first for me. Nanna’s boyfriend, Oliver, hired me all the way from Denmark to design a logo for her as a surprise birthday present! I have to say it was a little scary to design something for someone I couldn’t talk to, especially when communication is her field —and, when it boils down, mine, too— but it all worked out great. Nanna loved it (and was completely surprised), I had fun tapping my inner journalist (my old job), and Oliver got loads of brownie points for being an awesome boyfriend.

Nanna is a freelance journalist and communications consultant in Denmark, so the design had to be professional and to the point. I chose a font that has a hint of a pen and a black and green color palette, inspired by vintage typewriters and those dark green office chairs everyone used to have (I still have one at our drafting table).

The logo isn’t her “real” signature, but I can almost hear the scratch of a fountain pen when I look at her name. I threw in the typewriter and pen icons for a touch of whimsey for her social media avatars, but left the business card and note cards clean and simple. It was also fun to design for the standard European business card size, which has a different proportion than American business cards. They’re a little bigger all around, but also more square, which frees up a lot of precious negative space.

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logo design: here comes the bride

Recent logos designed by Delphine

Modern Industrial Letterpress Business Cards

Newport Stripes Anchor Note Cards | Haute off the Press

Posted in branded by delphine, delphine design | Tagged black, brand, branding, business cards, by delphine, clients, color, corporate identity, denmark, emerald, fountain pen, graphic design, green, logo, retro, small business, typewriter | Leave a comment

Pet Sitter Logo and Identity | branding by Delphine

by Erika Firm Posted on February 11, 2013

It was so much fun to design this playful logo for Jany Columbo, a pet sitter (and pet lover) based in Charleston, South Carolina. Taking care of someone else’s pet is serious stuff, but a big part of the job is play, and I wanted that aspect to shine through with the branding. Jany has a bright, cheerful personality and a genuine love of animals, thus the bright colors and fun animal graphics.

The bright, fun color palette was inspired by the outdoors: turquoise sky, green grass, and sunshine yellow. I chose a strong, modern font with a little bit of quirkiness. The bright graphics and bold font choice imply trust and stability, but nothing is too serious looking, since I wanted to stress the importance of play.

We’re still working on some other elements, including a report card for pets and a website, so check back in a few weeks.

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posh travel jewelry cases

Trend: grey is the new brown

Ahoy, Matey! | a Pirate Color Palette

Working on ... logos and parties and projects

Posted in branded by delphine, color | Tagged branded by delphine, branding, business cards, by delphine, cats, charleston, color, designed by delphine, dogs, green, identity, jany, logo, logo design, pets, turquoise, yellow | Leave a comment

Chromatic & Co. Paper Goods | Branding by Delphine

by Erika Firm Posted on January 31, 2013

Of all the branding projects I’ve worked on over the last few years, this one is most near and dear to my heart. As any designer can tell you, designing for yourself is nearly impossible. After many starts and stops, crumpled sketches, head banging, hand wringing, and second guessing I’m beyond thrilled to present our new brand, Chromatic & Co.

It’s our newest paper adventure, and the focus is all about color. Inspired by the golden age of advertising, and the trappings of a graphic design studio circa 1959, the brand has a decidedly retro vibe. You can check out the inspiration board we’ve been using at the studio to help guide our new brand on our Project Chromatic board on Pinterest.

Check back soon for snapshots of our new business cards, press kits, and other collateral. Meanwhile, please pay Chromatic & Co. a visit online, and by all means, follow ChromaticCo on Pinterest, Twitter and Facebook, too! (Instagram & Vine coming soon).

UPDATE: 5/17/2013: just got word that this logo won a graphic design award from HOW Magazine. Yippee!

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Posted in branded by delphine, delphine design, graphic design, logo crush | Tagged award winning, awards, behind the scenes, branding, by delphine, color, designed by delphine, graphic design, green, how, HOW magazine, logo design, logos, retro, vintage, yellow | 1 Comment

Work in Progress | January 2013

by Erika Firm Posted on January 22, 2013

2013 is off and running at a frantic pace. Wedding season is in full force — our designers are busy busy busy preparing invitation proofs for Spring weddings. We’re seeing softer colors this year, lots of pastels and neutrals, which is a lovely change from the past few years, when purple ink was coming out of our ears.

We’re pulling late nights getting ready to launch our super secret great big exciting project. Just a few more days ’til we let the cat out of the bag. Speaking of cats, we’re working on a branding project for a super cool party cat in Texas. And as always, we’re busy working on fun photo cards for our licensing partners. Right now we’re already working on Father’s Day designs!

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dollar store treasure: olivier the owl

public art and press room visit

Bedroom renovation update: yellow to gray

We're hiring!

Posted in behind the scenes, Work In Progress | Tagged branding, color, delphine designs, licensing, new, new delphine designs, photo cards, work in progress | Leave a comment

Logo and Identity for Children’s Charity | Branding by Delphine

by Erika Firm Posted on October 30, 2012

Things have been so busy around the Delphine studio, with the cross country move, new school, new staff, new studio, crazy (!) number of new clients … it’s been on my to do list since February to share the great pro bono project we did for Omo Child. The distressed logo is the unifying element throughout the brand, along with the warm African sun orange color and the fantastic photographs (most by Jessica Davis Travel Photography). This project was a true labor of love. John and I spent nearly all our time on this project for several months, at a time when we should have been packing our house and preparing for the big move. Though it was a lot of work, for nearly no money, at the exact wrong time in our lives to be spending a lot of time on a project, I’m still really glad we did it for these precious children.

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delphine on ETSY: vote for us

baby shower invitation

Recent logos designed by Delphine

Haute off the Press: CARNIVAL Wedding Invitation

Posted in branded by delphine, delphine design, graphic design | Tagged africa, brand, branding, business cards, charity, color, corporate identity, design, distressed, graphic design, jessica davis, letterhead, logo, mailers, orange, photography, post cards, postcards, pro bono, rubber stamp | Leave a comment

Black Edge Painted Letterpress Business Cards

by Erika Firm Posted on October 17, 2012

Just off press … some really cool letterpress business cards for a fabulous San Diego wedding photographer. We letterpressed the square business cards in dark black ink on double thick bright white cotton cover stock, with killer black edge painting detail. Love these!

In a previous life Paul Barnett was probably a doctor … just check out that crazy signature! Lucky for all you brides and grooms out there, Paul is living life as one of the most fabulous, charming, and super talented wedding photographers in all the land. Seriously, I can’t say enough good things about his work. His sense of humour is killer, and he has impeccable timing, too. Here’s a peek at what I’m talking about:

Those shots crack me up! Paul is based in San Diego, but travels far and often, so check him out if you’re looking to capture some memories.

//wedding photos by Paul Barnett wedding photography

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letterpress: up close

christmas wrapping paper

San Francisco Tile Letterpressed 7 Ways

Pet Sitter Logo and Identity | branding by Delphine

Posted in branded by delphine, haute off the press, letterpress | Tagged black, black and white, branding, business cards, calligraphy, corporate identity, edge painted, letterpress, san diego, signature, square, wedding, wedding photography | Leave a comment

Logo Crush | The Wellgro Co.

by Erika Firm Posted on October 3, 2012

The Wellgro Co. is a husband and wife team who have set out to tackle childhood obesity by teaching kids the importance of eating healthy by eating the way the generations before us have done …

The Wellgro Co.’s mission is to teach kids in the US about REAL food.
Our vision is to reverse the childhood obesity epidemic in our country. We can impact this vision by putting REAL food back into the school system – both in the cafeterias and the classrooms. A shift in how we educate our kids about what they eat can change the relationship today’s youth has with food and change the trajectory of the obesity epidemic in our country.

We believe in the importance of nutrition and a healthy lifestyle.
Let’s do things the way our grandparents did… eat more fruits + veggies, make meals from scratch, celebrate our communities. When you eat REAL good, you feel REAL good!

We believe in our brand and the organizations the sale of our goods will support.
Quirky, optimistic, and fun…The Wellgro Co. brand aims to connect our customers with groups that do good so that YOU can help us save the world! We give to amazing organizations who help put REAL food in school cafeterias and classrooms.

We believe in doing good and making a difference.
When you purchase goods from our online shop, you not only get great stuff… you also help us make a positive impact on the childhood obesity epidemic in our country. Get REAL cool goods & do some good too…what could be better?

Designer Karl Hebert was able to take that simple ideal and translate it into a logo that is timeless and beautiful … while still quirky, optimistic, and fun!

Bomely Creative built upon that with their logo iterations and adorable illustrations for the children’s apparel, and photographer Paige Newton really captured the feel-good vibe of the company in her product shots.

The Wellgro Co. is a company I would feel REAL good about supporting … I just wish they made the Veggie Tee in my size!

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travel with list cont.

all hail jonathan adler

recent letterpress work

uncle beefy

Posted in design, logo crush | Tagged branding, design, food, fruits, logo, the wellgro co., veggies | 3 Comments

Modern Industrial Letterpress Business Cards

by Erika Firm Posted on July 26, 2012

Jennifer Price is a pioneer of the industrial-chic look. Her vintage wares, displayed at the oh so fabulous SoLo collective in Solana Beach, California, are carefully curated, swoon-worthy treasures. Dubbed the “Real Dealer,” Jen is the best of the best when it comes to industrial furniture and vintage finds. No doubt the SoLo staff regularly needs to wipe drool off her merchandise, which ranges from vintage factory tables to industrial lighting to awesome Mad Men -esque martini pitchers to vintage signage and educational charts.

When she asked us to design a new look for her business, we knew it had to seem like it had been around forever. Of course letterpress was a natural choice for her business cards, but since she goes through tens of thousands of cards each year we also printed a more economic flat printed version to keep on display in the shop.

Jen’s favorite color, and the color of much of her merchandise, is warm steel grey. We paired it with retro teal, referencing the 1950s office furniture that she loves so well to form her branded color palette. We broke my self-imposed 2 font max per logo to create her crest logo. Of course we used tried and true, been around the block fonts (including THE vintage font of fonts, Futura Bold).

Her new website and blog are full of eye candy (Jen was a professional photographer). If you like the vintage vibe, do yourself a favor and road trip it to her studio. You are in for the ultimate shopping experience.

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100 percent recycled tote bags

letterpress: up close

squirrels and acorns

Logo and Identity for Children's Charity | Branding by Delphine

Posted in branded by delphine, delphine design | Tagged brand, branding, business card, by delphine, color, corporate identity, graphic design, industrial, letterpress, logo, retro, small business, vintage | 1 Comment

Neon Green Edge Painted Letterpress Cards

by Erika Firm Posted on June 19, 2012

Holy Neon Green! Bust out the sunglasses!!!! My fabulous new neon green edge painted letterpress business cards are back from press. I LOVE love love love love them. Check out the neon shadow they cast on the desk. Snazzy, right?

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letterpress: up close

politic

Tradeshow Bootcamp Fall 2011

Moving Announcement

Posted in branded by delphine, delphine design, letterpress | Tagged branding, business cards, cards, delphine, edge painted, edge painting, green, letterpress, neon | 3 Comments

J. R. Watkins Natural Apothecary | Nice Package

by Erika Firm Posted on March 26, 2012

You all (or, now that I’m back home in SC, “y’all”) know I’m a sucker for package design. I love the J. R. Watkins packaging so much that I now skip the tedious step of transferring dish soap and hand soap to another container. I just leave them out on my sink! I first spotted them at Target, but there are lots more products for sale directly from J. R. Watkins and next time I run low I’m going to order directly from the source.

I do some package design for a Scandinavian apothecary, and my goal is always to design something that the user will display on their counter, not hide in a cabinet. From a designer’s perspective, this brand is getting it right: the branding and design is consistent, but not boring. The color palette references the scent of the product, and I like how they have left the actual product clear/free of dyes. I looked around the web and can’t find credit for who is responsible for the design, so I think they are doing it in house. Love it!

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logo crush: chromalab

sweet hearts: valentine's day cards

things i heart, but first purchased because of the packaging

in the press: Relaxing Graphics

Posted in graphic design, things i have purchased simply for the packaging | Tagged branding, design, eco-friendly, graphic design, green, package, packaging, retro, vintage | Leave a comment

Papershell Pecan Trees | Nice Package

by Erika Firm Posted on March 12, 2012

While out shopping for supplies for the new house last weekend I saw this cool packaging at the local Lowe’s garden center. I love the retro illustration and typography.

photo//Erika Firm

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welcome, chickie gift wrap

contracts and stuff for freelancers

Torrey Pines Christian Church Letterpress Business Cards

The Details Are Not The Details | Quoted

Posted in graphic design, things i have purchased simply for the packaging | Tagged branding, charleston, design, graphic design, green, package, packaging, plants, red, shopping, trees, yellow | Leave a comment

Krak-n-Coke | Nice Package

by Erika Firm Posted on January 3, 2012

I’ve always been a sucker for good packaging. I can remember agonizing over Hello Kitty purchases at the mall, then hating to open the package when I got home so as not to ruin my new treasure.

These days I still love pretty packages. I try to only buy stuff I need, but I just couldn’t resist the awesome Kraken Rum bottle when I first spied it in the grocery store last summer. (Sidenote: California is awesome! We can buy alcohol in the grocery store!!) That was a few bottles ago, and it is now classified as a need. I’m slightly embarrassed to say how many we’ve gone through since that first bottle.

I also adore the cute white polar bear Coca Cola cans. Instead of hiding them in the pantry, I have them displayed on a shelf in the studio. Apparently the cans were a bust for Coca Cola, and they quickly revised the art to a red can because people were “confused.” But I think they’re great, don’t you?

RECIPE: Here’s how John makes Krak-n-Coke: fill highball glass with ice; add 2oz. rum; throw in a squeeze of lime (or a whole keylime); fill with Coke.

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nss preview

delphine on ETSY

North County (San Diego) Graphic Design Meetup Wed Oct 19

North County Graphic Design Meetup: Wed. Feb. 1, 2012

Posted in design, graphic design, things i have purchased simply for the packaging | Tagged alcohol, branding, design, drinks, graphic design, package, packaging, recipe, shopping | Leave a comment

Naples Oral + Maxillofacial Surgery; Branding by Delphine

by Erika Firm Posted on November 9, 2011

Dr. Naples, an Austin, Texas based oral and maxillofacial surgeon, wanted to update the logo and identity of his practice, in preparation for his expansion and move to his new oral surgery center. He loved the “N” in a box element from his old logo, so kept that … but ditched everything else (including the 80s era parchment paper and gold lettering). Eeek.

What do you want from your oral surgeon? Clean, professional, trustyworthy, strong … so I chose a nice, solid and strong blue for the brand. I kept all the lines square, clean and sharp, and I used lots and lots of white space.

To keep things super clean, I chose a very bright white stock (everything is offset printed on Neenah Classic Crest Solar White). I kept the same blue and white, with accents of black, color palette throughout all of the branded identity: business cards, appointment cards, we’ve moved cards, letterhead, business envelopes and stickers.

Every dental and surgical office goes through lots of appointment cards, so we printed a ton of them. There is lots of white space on the back, for additional notes.

The main business card has a crisp, clean look. I used the band/stripe as a design element throughout the entire identity package. Dr. Naples is moving to the new building in a few months, and there will be many more elements printed to celebrate the new location! Congratulations, Dr. Naples, on the incredible growth of your business!

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logo design: here comes the bride

Torrey Pines Christian Church Letterpress Business Cards

Neon Edge Painting

Neon Green Edge Painted Letterpress Cards

Posted in branded by delphine | Tagged blue, brand, branded by delphine, branding, by delphine, color, custom, custom design, delphine design, design, graphic design, identity, logo, small business | Leave a comment

sweetest treat of the fall season: candy corn

by Erika Firm Posted on September 29, 2011

This morning while fixing breakfast for my son I wore a sweater over my pjs … it’s officially Fall in my book, now. One thing that I look forward to each year is the return of Brach’s candy corn to the store shelves (and my belly).

I’m not too crazy about the new packaging. It’s not that it isn’t well designed … I like the layout just fine (and you know I’m a big fan of white space). I think candy corn is one of those nostalgic childhood memory type things … I miss the old packaging. Does that make me old?

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sweet treat: spicy hot cocoa

dreaming of champagne in Paris

Hand Lettered Signage at the Laundromat | Color Palette

J. R. Watkins Natural Apothecary | Nice Package

Posted in color palette, things i have purchased simply for the packaging | Tagged autumn, branding, candy, candy corn, color, color palette, colors, fall, food, inspiration, package, packaging, palette | 1 Comment

Tag Archives: branding

Award winning logo for Chromatic & Co.

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