LCR Wellness, an Austin, Texas based practice, provides wellness coaching. LCR Wellness has a strong focus on strategic goal setting to promote healthy changes in daily habits and improve lives. Founder Liz Collura Rosenberg, one of the most focused and accomplished women I know, started the business to help inspire women to take charge of their bodies and lives. Liz is a combat vet (she was an Army pilot), a flight instructor, an athlete, a mom, a business owner, a coach, and all around rock star.
When she asked us to design a logo for her new business we took inspiration from her strength and her background as a flight instructor. The logo is strong, intense, balanced and focused. We decided on vibrant, energizing greens for the color palette to represent health, calm, focus and balance. We added a bit of distress to the logo to soften it up a bit, to represent that nothing is “perfect,” and to represent the sweat equity that goes into committing to make a change in your life.
Fab news: Liz just announced that she will soon be offering online courses, so even if you don’t live in Austin you can work together with her to make a change.Pin It