Squeal! Soooo so so so sooooo excited to announce that my darling and super talented friend Cyd (you know, the genius behind “The Sweetest Occasion,” the best blog ever) has launched a collection of pretty party and wedding invitations, stationery, party goodies, iPhone cases and other treats over at Chromatic & Co.Pin It
Tag Archives: behind the scenes
Of all the branding projects I’ve worked on over the last few years, this one is most near and dear to my heart. As any designer can tell you, designing for yourself is nearly impossible. After many starts and stops, crumpled sketches, head banging, hand wringing, and second guessing I’m beyond thrilled to present our new brand, Chromatic & Co.
It’s our newest paper adventure, and the focus is all about color. Inspired by the golden age of advertising, and the trappings of a graphic design studio circa 1959, the brand has a decidedly retro vibe. You can check out the inspiration board we’ve been using at the studio to help guide our new brand on our Project Chromatic board on Pinterest.
Check back soon for snapshots of our new business cards, press kits, and other collateral. Meanwhile, please pay Chromatic & Co. a visit online, and by all means, follow ChromaticCo on Pinterest, Twitter and Facebook, too! (Instagram & Vine coming soon).
UPDATE: 5/17/2013: just got word that this logo won a graphic design award from HOW Magazine. Yippee!Pin It
Graphic Designer-create custom proofs for clients 2.Describe why you went into graphic design.
I actually studied costume design in school, but always had a knack for visually communicating ideas. I got an internship with a magazine in graphic design and haven’t turned back. 3.Where do you draw inspiration from?
Everything- but my background in costume design makes me look at fashion designers and fabrics for inspiration. 4.What would you do if you won the lottery today?
Start a men’s clothing line 5.What is your favorite font?
Right now..script: Aphrodite Slim Pro ……..Serif: Prestige….Sans Serif: Erik Sans 6.How do you stay organized?
I write everything down 7.Which super-power would you like to have … mind reading or invisibility?
Neither. I think people should keep some thoughts to themselves and I love to be seen. 8.What do you listen to while working?
Florence and the Machine-Pandora Station 9.What is your favorite Delphine design and why?
Meeting Street. I love the shape of the frame-very rococco 10.Name 3 things you can’t live without.
My moleskin sketchbook, chicken salad, and color 11.What is the best piece of advice you have ever gotten? (include who it was from)
“Do what you love to do.”-Andrew Walker of Entropy Arts/Ensemble 12.What is the latest book that you have read?
The Great Gatsby (again) 13.What is your favorite to place eat in Charleston?
The Macintosh for a nice dinner or Fuel for casual. 14.What keeps you going throughout the day?
The Delphine Crew and Diet Coke 15.How do you get past creative blocks?
If I get a creative block, I have to step away from the project for a second (and if possible enjoy a glass of wine) then revisit it after I’ve cleared my head. 16.Are you a Twilight, Hunger Games, or Harry Potter series fan?
Harry Potter and the Hunger Games for sure! 17.What is your favorite thing about Charleston?
The culture and the community 18.What is the craziest line of text a client has ever asked for on an invitation?
When referencing their wedding attire: “like something you would wear to a fancy restaurant” 19.What’s your favorite color?
Turquoise and yellow (like Van Gogh’s “sunflowers”) 20.What’s your favorite movie?
Marie Antoinette by Sophia Coppola (for visual purposes only) 21.What’s your favorite book?
The Great Gatsby 22.Some things you might not know about me are …
I make handbags with Libby Ganong and Add Libb Designs, a local Charleston Handbag company 23.My pet peeve?
When people pass you on the sidewalk and do not say “hi”. 24.Where were you born?
Anderson, SC 25.Best advice for a bride?
Chill out 26.Favorite magazine?
Neiman Marcus’s “The Book” (catalog/magazine)
The Satorialist // photo by Nesbitt Photography & Design Pin It
I’m soooo happy to report that we FINALLY have a meeting space here at our new downtown Charleston, SC digs. We found a vintage drafting table to serve as a conference area … and, drumroll … stools to sit upon! Want to come for a studio tour, check out wedding invitations, talk about graphic design projects? Drop in any time!Pin It
We’re doing some major site upgrades over on Delphinepress.com. A major part of that is new photographs. We’ve been super busy for months styling photos. One of the props we’ve been using is my Pépé (grandpa) Giovanni’s antique gold pocket watch.
I just realized a few days ago that the monogram on the watch is not his (or my grandmother’s). I wonder if it was his father’s? Or perhaps it was won in a crazy poker game? My Pépé loved playing cards!
The clock side opens, but the other side, where a photo goes, is stuck shut. I’m DYING to open it but am afraid to force it. I’m going to take it to a jeweler to see if they can open it for me. I can’t wait to see the photo inside.
The studio is in the midst of a big cleanup/reorganization. It’s in the “it’s going to look worse before it gets better” stage. It is so incredibly messy in there that I had to move my computer to a new workspace just to be able to think. Can you work in a messy office? I absolutely cannot do it. The “noise” of the mess makes my brain hurt … and it’s difficult to design without a functioning brain! This is my temporary workspace. I borrowed a Ghost chair from Mom. I love it except for the fact that I can’t cross my legs into my lap — Mom told me if I scratch the chair I’m toast!
It’s never dull here at the Delphine studio. Yesterday we had a photo shoot. Sneak peek behind the scenes shot above left. Add “reluctant model” to my list of duties as a business owner. We also picked up our new 2012 calendar from the pressroom. It’s our most colorful one yet. We’ll take photos later this week and get it up on the site soon. Meanwhile if you’d like to order let me know — they are ready to ship!
In preparation for this afternoon’s Tradeshow Bootcamp seminar about wholesale wedding invitation albums, I thought I’d share a peek behind the scenes at how to put together an invitation album.
It all starts with good designs! Once you have those down (gulp) it’s time to print lots of samples, get organized, and start up an assembly line. We built a temporary shelter outside behind the studio with lots of fans and ventilation so we wouldn’t croak from using so much spraymount. We went through at least five cases of the stuff.
The inside of our album is designed for the dealer first, the bride second. Why? Because if the dealer isn’t happy with the book it will never get pulled from the shelf! Things we include to make the album easy to shop:
1. A few pages of info … about the studio, a primer on print methods, tips on how to customize our designs, and pretty photos of our designs in colors other than sampled in the book. Pages of ink swatches, papers, fonts, etc. And, of course, simple, easy to use price pages.
2. A divider page to separate each design (we have 22!). The divider page has the name of the suite, a keyword that relates to the type of wedding we envision the design working for (i.e. elegant, romantic, whimsical), and a short story about the design — what inspired it, what type of wedding we think it’s best for, etc. The divider pages are all different colors, to help the dealer flip to the right page.
3. Foldout pages. The front page shows invitation and response cards. The inside shows detail cards, like accommodations, thank yous, menus, etc. On the right side we show party goodies (the details that make an event, in my opinion).
4. The back of the divider page has a schematic with thumbnails of all the items available in the design.
5. Perhaps most important for the dealer: an AS SHOWN card, listing all the ink colors and fonts used in the shown samples.
Of course we LOVE our dealers and want to make the sales process as easy for them as possible. If they are fumbling around the book looking for swatches and prices they aren’t focusing on the bride! So we made a separate Dealer Deck, with swatches of all our inks, patterns, fonts, papers, envelopes and more. It also has a FAQ card listing turnaround time, quick pricing for 100 invitation suites, and our contact information.
We also give dealers a disc with blog and website ready photos for their use, PDF order forms, and plenty of loose samples for display.
My biggest advice for putting together a wholesale wedding invitation album is to make friends with a local stationer, ask a lot of questions and do a bunch of research. Oh, and don’t underprice yourself. Make every order worth your time! Just because you’re an artist doesn’t mean you want to work for free. And trust me, the dealers are working hard too, and want each order to pay off, too.
For more pics and details about how we made our wedding album visit this post.
If you are a stationer interested in carrying the new Delphine Signature Collection wedding invitation album please get in touch. We have a few books left looking for a happy home.
We’re busier than ever at the studio, so why should it be any different at home? who needs to rest? We’ve been working on redecorating our bedroom these past few weeks (every night, any available minute not working on client projects weekends). What do you think so far? I’m SOOO happy to finally be rid of the dijon mustard walls —and ceiling. John repainted in a beautiful light gray color: Martha Stewart Gray Goose paint.
A few reasons for the radio silence around here: We’re finishing up the new Delphine wedding invitation album — working on assembling the dealer decks now (hitting stores any day now), and we’re busy taking photos of our new designs, including Carnival, Lace, and Watercolor Stripes.