big brand marketing

photo: screenshot of a Hollister movie


I’ve noticed a fantastic trend on “big brand” websites: inspiration galleries, sneak peeks, and club rooms. These sections of a website (like Kate Spade’s “behind the curtain“) go behind the scenes, inside studios, and into sketchbooks to show customers what inspires the brand. Some sites, like Hollister and Kate Spade, have sound tracks, so you can listen to music that further deepens your brand experience. I also like the Dwell Studio website, where the visitor gets a peek onto the work tables in the studio. And the Jonathan Adler Manifesto cracks me up. Here are a few of their beliefs:

“We believe that when it comes to decorating, the wife is always right.
Unless the husband is gay.

We believe celebrities should pay full price.

We believe colors can’t clash.”

Our delphine site has a little inspiration section with photos from our travels (and our backyard). Eventually I’d like to add a little sneak peek into the studio, and maybe add some tunes, too. Any other suggestions?

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