Every day beautiful letterpress crosses my desk. Every single day. I know. Get out the violins. While I’m always excited to see how Delphine designs translate into print, it’s not often that an invitation makes shout with joy. I actually shouted “WOWZA” out loud to an empty studio (everyone was at lunch except me and Ajax the cat) when I saw the stack of samples from the pressroom.
Holy Fluorescent Neon Pink Edge Painting! It’s even more bright, beautiful and electric in person. I’m in love with edge painted letterpress invitations. Don’t ask me how it’s done … it’s a magical process that involves scary looking clamps and magic dust. But isn’t it oh so pretty and worth all the headaches and extra work?
These letterpress invitations are printed in hot pink and gray on extra thick 220lb white 100 percent cotton paper, and are edge painted in neon pink. Not shown: the back is solid hot pink with the website knocked out in white.
I designed The Beauty Social‘s logo for them last month, with high end fashion world in mind. The typefaces are about as classic as you can get, but the shocking hot pink and the large scale really make it clear that The Beauty Social is a fun brand.
Lucky beauty, fashion and press industry Angelinos will be getting invitations soon. The event is open to the public, so check out The Beauty Social for the scoop.
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