top photo by Delphine. just a reminder: you can click on most any image on this blog and it will enlarge in a new screen.
A friend of mine works for Anthropologie, in the visual merchandising department in NYC, where the design concepts are worked out for all the stores. When I was in NYC a few weeks ago she was describing the new windows that she had just finished working on, involving recycled water bottles repurposed into flower displays. A few days ago I visited “my” Anthropologie to see if the new windows were up yet, and the team had just finished installation. I took the photo above for her to show her how “my” local Anthro (in Carlsbad, California) applied the design she worked on to their windows. Each store has its own visual merchadising team, which works from corporate directives, but each team is able to interpret the “orders” in their own way.
It got me wondering … are there other photos of Anthroplogie windows online? Ummm hello! More than 50,000 results for the image search “anthropologie window display.” W O W. Most of these photos are photos like mine: fans who love the windows and then post them on our blogs. That is amazing, is it not? It’s such an amazing success story of how branding and visual merchandising connect with buyers.
I visited Anthropologie’s corporate website (URBAN Outfitters Inc) and found right on page one, the key to their success:
“Our established ability to understand our customers
and connect with them on an emotional level is the
reason for our success.”
~ Urban Outfitters Inc.
This company gets it. I cannot wait to see what they come up with next.