It’s a very good snail mail day when any issue of Stationery Trends magazine lands on our desk, but it was one of the best days everÂ when the latest (Spring 2013 – NSS) issue arrived with a lovely story about our 8th Annual Stationery Meetup.
Last year’s meetup was covered in Stationery Trends’ inaugural “An Event To Remember” column & I just love looking at the pictures and re-living last year’s big bash, which was co-hosted byÂ Oh So Beautiful Paper.Â
Lets talk about the gorgeous redesign of the magazine for a moment. The Stationery Trends team handled everything in-house … and in less than six months!Â
Sarah Schwartz, editor, says, “At a company retreat this past fall, the entire Stationery Trends team met for what we’ve all started calling ‘the fireside chat’ â€” it was at a B&B in front of a fake fireplace. During it, we reviewed several consumer books and discussed in a rather macro way what we hoped to achieve with the new look. Later, our graphic designer Laura Nagle and I would usually talk about each specific element Â â€” logo, cover, TOC, headers, footers, departments like Fresh Picks Â â€” and come up with three options to show the team, who would vote on them.”Â
As a graphic designer, the “design by committee” approach that they used scares the pants off of me. But they pulled it off and the new Stationery Trends looks stunning. I love the clean, new look, the perfect black and white logo, and the fun mix of fonts used throughout the magazine.
After reading the issue cover â€”Â insert shout out to my girl and fellowÂ Chromatic & Co.Â designer Claudia atÂ Fig. 2 DesignÂ for landing the front coverÂ â€” to cover I got super excited about heading to New York for the annualÂ National Stationery ShowÂ in a few weeks. I can’t wait to reconnect with all the paper peeps at the J. Javits Center!Â
***Â PDF of The Ultimate Paper Party courtesy of Stationery Trends magazine. Thanks, ST!!!Â
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