Wow. Just wow. I cannot wait to see Ferme à Papier by Cat Seto in person (and to see and squeeze Cat herself) at the National Stationery Show (Booth 2136). Truly, I couldn’t wait, so I went ahead and placed an order already. Patience isn’t my thing.Pin It
Category Archives: stationery
Big big (HUGE) news!!! We’re overjoyed to announce the launch of our latest paper adventure, Chromatic & Co. Paper Goods. With Chromatic & Co., we’re bringing to life a passion for stunning design and a firm commitment to color.
Pairing impeccable design, pitch perfect typography, and bold, modern use of color, Chromatic & Co. is not your mother’s stationery. It’s an ode to the golden age of advertising, it’s the cutting edge of design trends, and it is, pure and simple, for the love of color.
Stationery designs include suites of wedding and party invitations, personal and business stationery, party goodies and fun extras like iPhone cases, binders, notepads, journals and cool serving trays.
All designs are available expertly printed by Chromatic & Co. on the finest paper stocks, or download a customized printable file and PIY (print it yourself).
There are mini bottles popping here at the studio as we celebrate our big launch. Many thanks to all our collaborators, suppliers, vendors, designers, cheerleaders and supporters who have helped us get to this day! You know who you are. We love you!
Cheers!!! xx—Erika + JohnPin It
The schedule for the Spring 2013 season of Tradeshow Bootcamp has been released and I’m so happy to let you know that I’ll be a speaker at Paper Camp in Los Angeles, CA next month.
I will be discussing developing a wholesale stationery product line, developing a wholesale wedding invitation album, industry standards for pricing, terms, ordering, shipping and packaging. If you have any specific questions feel free to comment below and I’ll be sure to cover as much as possible in the workshop. Cannot wait to see everyone in Los Angeles.
It’s my favorite time of year: National Stationery Show week. NSS 2012 is turning out to be a beautiful show. Here are a few snapshots of some of the lovely things I spotted at the Javits Center this week so far:
Clockwise from top left: Fawnsberg (LOVE the amazing hand lettering, sweet illustrations … and the gum eraser giveaways), Mohawk Paper (isn’t their new logo fab?), Paper + Cup design (sweet + chic retro office supply style warms my heart), Flywheel Press (80′s references make me feel slightly old, but happy).
Linda & Harriett combined 5 of my very favorite things in one product: a hand lettered, neon, gold accented, screen printed oversize calendar. On my wish list!!!
Rebecca’s Wild Ink Press booth is beyond spectacular & my favorite so far. Love love love the ombre look. My iphone pic does not do it justice : (
I’ll be walking the show again today. Follow my Instagram feed @delphinestudio or follow me on Twitter @delphine_studio for live updates.
For the record, when referring to paper goods, the correct spelling is ‘stationery’ … and when referring to something standing still, like an exercise bike or a parked car, the correct spelling is ‘stationary.’
Writing “please r.s.v.p.” is like writing “please respond if it pleases you.” Which is silly.
Merci for listening. I will step down from the soap box now.
GIVEAWAY TIME!!!! We’re giving away a set of 100 business/calling cards from the Delphine collection of personal stationery to FIVE lucky bloggers!
I’m slowly recovering from Alt Summit envy, but now SXSW envy, Blissdom envy and the rest are setting in. There are so many amazing events coming up for bloggers! Even though I’d love to be a conference junkie, my calendar is already overflowing with projects and deadlines. There is just no possible way for me to attend everything I want to attend.
I’m going to
stalk conference attendees on Twitter live vicariously through all you bloggers who are living the dream & attending fun conferences. Near the very top of my “to pack” list for conferences, right next to comfy flats, cool new pen, and aspirin, is “big stack of business cards.” So I’ve decided to give 5 winners sets of 100 business cards from the Delphine collection of personal stationery.
Here are the rules: Use the handy “Rafflecopter” widget to enter. Leave a comment with the conference you’re attending this year, your favorite Delphine business card design (check them all out here), and the ink colors you’d choose (play with our exclusive customizer to pick your faves). Using our fun customizer, you’ll be able to see what your cards will look like ahead of time. (Don’t worry, if you win you can always change your mind and order something different). Of course also leave your name, name of your blog and email so we can get in touch with the winners. Deadline to enter is February 4, 2012 at midnight (Pacific time). Winners will be chosen randomly and announced on February 5, 2012.
It’s true, I can’t get enough chevrons. John thinks I’m slightly obsessed. I’m certain one of these days I’ll tire of the classic zig zag pattern, but for now I’m in love. Here’s a letterpress wedding invitation in cantaloupe melon and dull gold inks. Note the pretty edge painted place cards, too. Yummy color combo … one of my faves. (Just don’t call it peach and we can pretend it’s not part of the 80s revival).
In preparation for this afternoon’s Tradeshow Bootcamp seminar about wholesale wedding invitation albums, I thought I’d share a peek behind the scenes at how to put together an invitation album.
It all starts with good designs! Once you have those down (gulp) it’s time to print lots of samples, get organized, and start up an assembly line. We built a temporary shelter outside behind the studio with lots of fans and ventilation so we wouldn’t croak from using so much spraymount. We went through at least five cases of the stuff.
The inside of our album is designed for the dealer first, the bride second. Why? Because if the dealer isn’t happy with the book it will never get pulled from the shelf! Things we include to make the album easy to shop:
1. A few pages of info … about the studio, a primer on print methods, tips on how to customize our designs, and pretty photos of our designs in colors other than sampled in the book. Pages of ink swatches, papers, fonts, etc. And, of course, simple, easy to use price pages.
2. A divider page to separate each design (we have 22!). The divider page has the name of the suite, a keyword that relates to the type of wedding we envision the design working for (i.e. elegant, romantic, whimsical), and a short story about the design — what inspired it, what type of wedding we think it’s best for, etc. The divider pages are all different colors, to help the dealer flip to the right page.
3. Foldout pages. The front page shows invitation and response cards. The inside shows detail cards, like accommodations, thank yous, menus, etc. On the right side we show party goodies (the details that make an event, in my opinion).
4. The back of the divider page has a schematic with thumbnails of all the items available in the design.
5. Perhaps most important for the dealer: an AS SHOWN card, listing all the ink colors and fonts used in the shown samples.
Of course we LOVE our dealers and want to make the sales process as easy for them as possible. If they are fumbling around the book looking for swatches and prices they aren’t focusing on the bride! So we made a separate Dealer Deck, with swatches of all our inks, patterns, fonts, papers, envelopes and more. It also has a FAQ card listing turnaround time, quick pricing for 100 invitation suites, and our contact information.
We also give dealers a disc with blog and website ready photos for their use, PDF order forms, and plenty of loose samples for display.
My biggest advice for putting together a wholesale wedding invitation album is to make friends with a local stationer, ask a lot of questions and do a bunch of research. Oh, and don’t underprice yourself. Make every order worth your time! Just because you’re an artist doesn’t mean you want to work for free. And trust me, the dealers are working hard too, and want each order to pay off, too.
For more pics and details about how we made our wedding album visit this post.
If you are a stationer interested in carrying the new Delphine Signature Collection wedding invitation album please get in touch. We have a few books left looking for a happy home.
I am honored that Katie has asked me to speak at Tradeshow Bootcamp this fall. Even better, I have a space to giveaway for the Products + Ordering session! All of your burning questions about how to develop a custom album, design a wedding collection, and price wholesale invitations and stationery will be answered.
Susan Kropp of Chirps & Cheers, Katie Hunt of Kelp Designs, and Erika Firm of Delphine (yours truly) will share our experiences about buying (Susan) and selling (Katie and me) custom wedding albums and other stationery products at the National Stationery Show and New York International Gift Show. Topics will include: Designing a collection for an album; How to sell an album at NSS; Retailer FAQ; How to price for wholesale; Timeline and delivery; Minimum orders; Return policy; Q&A.
To enter the giveaway for a chance to win a seat in the workshop just leave a comment on this post with your most burning question about custom wedding albums. The winner will be chosen randomly. I’ll announce the winner on Monday, September 26th. Even if you’ve already signed up for the Bootcamp you can still enter the giveaway (if you win your fee for the workshop will be refunded)!
For a complete schedule of the workshops and to register visit Tradeshow Bootcamp.
I’ve returned from a whirlwind trip to New York for the National Stationery Show (NSS). Although I didn’t exhibit, I still managed to run myself ragged … running to meetings, parties, dinners, impromptu conferences, snapping photos, taking notes, making friends, planning future projects & events. I had a great time, except for the part where I was sick and the part where I was stuck on a loooong flight home, ill, on my birthday : (
It will take me a few more days to decompress (and catch up on actual work), but meanwhile if you’d like to read about the show, I highly recommend these sources:
Oh So Beautiful Paper: Nole has the very best roundups on all the new stuff! It’s like going to the show without having to step foot in the Javits Center yourself.
I am also working on a series of graphic design trend report posts from NSS (think Ikat, overprinting, neon, gold, watercolor) and the first one went live today on Creative-SoCal.
Thanks for understanding as posts are sporadic the next week or so as I recover from the show and my illness. Special hugs to all of you whom I met at the show who mentioned to me that you read my blog. I truly appreciate your support!
I am really looking forward to the National Stationery Show this year. I don’t have a booth, am not showing my line, but AM celebrating being part of this wonderful industry by co-hosting my 7th Annual NSS Meetup! It’s Tuesday, May 17 from 7 to 9:30 pm at Brooklyn Winery. All stationery industry peeps (designers, exhibitors, reps, buyers, store owners, bloggers, wedding planners, etc) are welcome. But KINDLY RESPOND because space is limited. RSVP required for admittance. The first 50 guests to arrive will get super awesome goodie bags (trust me, you’re going to want one of these).
Many big hugs and special thanks to the amazing sponsors of this year’s meetup. We truly could not have done it without Felt & Wire, The Knot, and Mohawk. And more thank you hugs to the goodie bag sponsors: Anthology Magazine, B-List, Blossom and Branch, Brooklyn Bride, Brooklyn Winery, Cat Seto, Delphine, Eat.Shop Guides, For Your Party, Graphic Image, Green Paper Company, Kelly Guenther Studio, Linnea’s Lights, Mom Inc. Daily, Oh So Beautiful Paper, Paper + Cup, The Sweetest Occasion, and Wendelline Papers.
I’m coming out of hibernation (deadlines, deadlines, deadlines are killing me!) to let you know that the 7th annual National Stationery Show (NSS) meetup is happening Tuesday, May 17th, 2011 in New York, so please save the date. This year I’m organizing the meetup with Brooklyn Bride, Cat Seto, and Paper + Cup. I’m so looking forward to catching up with everyone in New York for Design Week 2011! Details will follow soon … we’re still trying to find the most perfect location.
I was thrilled to see that fellow stationers Snow and Graham have branched out beyond paper and have partnered with Garnet Hill. Love that Zinnia cardigan! Check out their collection of clothes, bedding and other goodies at Garnet Hill. Congrats, Snow & Graham and Garnet Hill, on a wonderful new partnership!
It sort of goes with out saying, but I absolutely LOVE stationery shops. Even more so when they are beautifully curated, like Sweet Paper is. Here are a few photos from their very fist day that they were open.
Sweet Paper founders (and sisters) Theresa Anderson (left) and Julie O’Brien (right).
A very happy customer.
All photos ©Delphine.