Category Archives: small business

TSBC Paper Camp Los Angeles 2013

TSBC Paper Camp LA 2013I’ve been back from Paper Camp for about a week now and am still trying to wrap my head around all the amazingness that happened there. We covered a lot of topics: wholesale, wedding albums, etiquette and ethics, trade show logistics … the information shared was phenomenal. If only TSBC existed 10 years ago when I launched Delphine! It would have saved me so many headaches (and quite a bit of money spent on mistakes).

Lucky for all of you, Katie just announced a few minutes ago that she is releasing five more seats in the sold out Tradeshow Bootcamp webinar series that starts later this month. If you’re interested hop on it, these seats are sure to fill up by the end of the day! 

Paper Camp 2013 Los Angeles BindersAbove: the Paper Camp Binder … worth more than its weight in gold.

Paper Camp 2013 Los AngelesMissing all of you ladies so much! It was a true honor to be in the same room with all of you. XO – E.

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Tradeshow Bootcamp Fall 2012

Fall 2012 Stationery Tradeshow Bootcamp Speaker Erika Firm of Delphine

The speaker lineup for the Fall 2012 season of Tradeshow Bootcamp has been released and I’m so happy to let you know that once again I will be speaking at the online webinar  series.

For details visit Tradeshow Bootcamp. Heads up: there are TWO SCHOLARSHIPS UP FOR GRABS!!! This is an amazing opportunity. All submissions are confidential, so don’t be shy.

I will be discussing developing a wholesale stationery product line, developing a wholesale wedding invitation album, industry standards for pricing, terms, ordering, shipping and packaging. If you have any specific questions feel free to comment below and I’ll be sure to cover as much as possible in the workshops.

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Tradeshow Bootcamp Spring 2012

Erika Firm Speaking at Tradeshow BootcampThe speaker lineup for the Spring 2012 season of Tradeshow Bootcamp has been released and I’m so happy to let you know that I will be speaking at all three events: San Francisco, Los Angeles, and the online teleconference series.

For details visit Tradeshow Bootcamp. Heads up: there are THREE SCHOLARSHIPS UP FOR GRABS!!! This is an amazing opportunity. All submissions are confidential, so don’t be shy.

I will be discussing developing a wholesale stationery product line, developing a wholesale wedding invitation album, industry standards for pricing, terms, ordering, shipping and packaging. If you have any specific questions feel free to comment below and I’ll be sure to cover as much as possible in the workshops.

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Sneak Peek at the Delphine 2012 Calendar

sneak peek at Delphine 2012 CalendarIt’s never dull here at the Delphine studio. Yesterday we had a photo shoot. Sneak peek behind the scenes shot above left. Add “reluctant model” to my list of duties as a business owner. We also picked up our new 2012 calendar from the pressroom. It’s our most colorful one yet. We’ll take photos later this week and get it up on the site soon. Meanwhile if you’d like to order let me know — they are ready to ship!

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Win a seat at the Products + Ordering session of Tradeshow Bootcamp

delphine giveaway: tradeshow bootcamp session

Delphine custom wedding albumI am honored that Katie has asked me to speak at Tradeshow Bootcamp this fall. Even better, I have a space to giveaway for the Products + Ordering session! All of your burning questions about how to develop a custom album, design a wedding collection, and price wholesale invitations and stationery will be answered.

Susan Kropp of Chirps & Cheers, Katie Hunt of Kelp Designs, and Erika Firm of Delphine (yours truly) will share our experiences about buying (Susan) and selling (Katie and me) custom wedding albums and other stationery products at the National Stationery Show and New York International Gift Show. Topics will include: Designing a collection for an album; How to sell an album at NSS; Retailer FAQ; How to price for wholesale; Timeline and delivery; Minimum orders; Return policy; Q&A.

The Products + Ordering workshop session of Tradeshow Bootcamp is October 6, 2011 at 4PM PT.

To enter the giveaway for a chance to win a seat in the workshop just leave a comment on this post with your most burning question about custom wedding albums. The winner will be chosen randomly. I’ll announce the winner on Monday, September 26th. Even if you’ve already signed up for the Bootcamp you can still enter the giveaway (if you win your fee for the workshop will be refunded)!

For a complete schedule of the workshops and to register visit Tradeshow Bootcamp.

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blog love: 3 blogs about blogging & business

Looking for some help with your business or your blog … or your blogging business? Check out these three  blogs by three inspiring women.

First up:  Edit and Post, by Ami Price of Elizabeth Anne Designs, covers the business and blogging. Ami has an MBA and delves into the nitty gritty with topics like “debits are not additions and credits are not subtractions.” The clean and clear look of this site is echoed in her straighforward writing style, which makes even difficult subject like accounting seem simple.

Second: Creature Comfots Guide for Better Blogging, by Ez of Creature Comforts. The name says it all. This series of informative posts is for the beginning blogger, advertiser, professional blogger, and everyone in between. Ez has also set up a forum, where readers can ask questions and interact. I highly recommend making a pot of tea, grabbing a snack, and finding a cozy seat before sitting down to this one.

Third: The fabulous Biz Ladies series, gathered by Grace of Design Sponge. This series of posts is invaluable to anyone starting out in business. In fact, whenever someone emails me for business advice I point them to this series and to the book Craft, Inc. and tell them to come back to me after studying them if they still have questions! Topics range from tips on writing a business plan, to tax info for small business, to social media tips, to how to shoot product photography. Even if you already have a successful business, the tips in this series have a lot to offer and can inspire you to grow.

Fourth (not shown): Back Stage by Abby Larson of Style Me Pretty. It’s a place to “talk shop.” Although Abby doesn’t update it very often (she is busy with a toddler and a huge business to tend, after all), the posts that do go up are thought provoking and inspire great conversations. On this blog be sure to read all the comments. It’s a great read!

Just imagine if you took one hour out of your work week every week to focus on building your business via education? I often get caught up in the daily grind of running a business: preparing quotes, updating proofs, running errands, answering emails, returning phone calls, sketching new logos … that I don’t leave time to challenge my brain, learn and grow. Today I’m taking an hour to catch up on the latest posts on these blogs.

Let me know if you recommend other blogs about the business of being creative. I’d love to hear from you.

Happy weekend, everyone!

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inspired by …

Please take a moment to visit Decor8 and read my thoughts about this topic. Holly and I welcome your comments (please comment on Decor8 so the dialogue is all in one spot).

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bookshelf: often wrong, never in doubt, by donny deutsch

For the past few days I’ve been reading adman (and maybe one day NYC mayor) Donny Deutsch‘s book, “Often Wrong, Never in Doubt.” Not that it’s a surprise (you have seen his fantastic CNBC show, The Big Idea, right?), but the book is stellar. Every chapter I find myself learning something, nodding in agreement, annoying John by reading something aloud. So many things in the book are quotable, but a few I just read are really sticking with me

On putting clients first: “‘What would I do if this was my business?’ How going over to the other side will better your own bottom line.”

And on fear: “You can’t be crippled by the fear of failure; that truly is in the definition of not succeeding. If you do nothing, your failure is guaranteed.”

And one more, because I can’t resist: on women and “The doctrine of female superiority”: “Women are superior beings. It’s that simple. Give me a choice between a woman and a man with the same talents, I’ll take the woman every time.”

On it’s face, this book is about a simple question: “Why not me.” But it’s really about going beyond believing in yourself, and doing something about it. It’s about action. It’s also about the crazy ad world (the behind the scenes insight is entertaining and enlightening, to say the least). It’s about how to be a great boss. How to deal with clients. How to deal, period. It’s about facing fear, not backing down, being bold. Being authentic. Yes, it’s inspiring, but beyod that, it’s motivating. It’s a call to action. Oh yes, and it’s about branding, too. I highly recommend this book to anyone in business, not just creative types.

By the way, sorry, Donny, that your face is covered up by a sticker … silly librarian. What were you thinking?

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