It has been a busy busy year at the Delphine studio. I’m trying hard to catch up on posts to share what we’ve been up to. Here’s an identity package we did in January for Jessica Davis Photography, a kids, baby and maternity photography studio based in Solana Beach, California.
This project was a rebrand. Jessica “outgrew” her old logo, also a Delphine design. Though her clients still loved her bird logo, she felt that she had moved on to a new, cleaner style, and wanted her brand to reflect the new direction of her business. Her original logo used soft ocean blue and rich chocolate brown; the font and illustrations were playful and cute, reflecting her focus on outdoor photography with a very sweet and playful look.
Jessica felt like the brand didn’t reflect her current style of photography, which is increasingly focused on a “Day in the Life” documentary style approach. Jessica likes to capture the “real” moments in a child’s life. It was time for a brand refresh.
Jessica asked for a more sophisticated, crisp look, one that was a little more “serious” … but one that was still approachable, young, and would appeal to her current customers. We went with a clean, slightly retro font and design style, but kept the look soft and approachable with the ocean and sand color palette. Keeping the ocean ink was a natural way to link back to her old brand.
We letterpressed her business cards, hang tags, buck slips, stationery, and envelopes for a sophisticated and elegant feel. To tone down the starkness of the look, we pulled in textured kraft paper bag style envelopes and added touches of a retro script font here and there. We letterpressed her business cards in ocean and sand inks on extra super thick bright white 100 percent cotton paper, and edge painted them in matching ocean ink.
I just love the look of edge painted business cards. The extra pop of color is the perfect, sophisticated finishing touch.
One of the most difficult business decisions you can make is any sort of change. Jessica told me her old logo was “working,” but she wanted new branding to reflect the new direction and growth of her business. I wholeheartedly agree that in business you have to change, and constantly adapt in order to grow. Because of this, Jessica’s rebranding project was my favorite so far this year.
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Of all the branding projects I’ve worked on over the last few years, this one is most near and dear to my heart. As any designer can tell you, designing for yourself is nearly impossible. After many starts and stops, crumpled sketches, head banging, hand wringing, and second guessing I’m beyond thrilled to present our new brand, Chromatic & Co. 
UPDATE: 5/17/2013: just got word that this logo won a graphic design award from HOW Magazine. Yippee!
