Squeal! Soooo so so so sooooo excited to announce that my darling and super talented friend Cyd (you know, the genius behind “The Sweetest Occasion,” the best blog ever) has launched a collection of pretty party and wedding invitations, stationery, party goodies, iPhone cases and other treats over at Chromatic & Co.Pin It
Category Archives: design
The Wellgro Co. is a husband and wife team who have set out to tackle childhood obesity by teaching kids the importance of eating healthy by eating the way the generations before us have done …
The Wellgro Co.’s mission is to teach kids in the US about REAL food.
Our vision is to reverse the childhood obesity epidemic in our country. We can impact this vision by putting REAL food back into the school system – both in the cafeterias and the classrooms. A shift in how we educate our kids about what they eat can change the relationship today’s youth has with food and change the trajectory of the obesity epidemic in our country.
We believe in the importance of nutrition and a healthy lifestyle.
Let’s do things the way our grandparents did… eat more fruits + veggies, make meals from scratch, celebrate our communities. When you eat REAL good, you feel REAL good!
We believe in our brand and the organizations the sale of our goods will support.
Quirky, optimistic, and fun…The Wellgro Co. brand aims to connect our customers with groups that do good so that YOU can help us save the world! We give to amazing organizations who help put REAL food in school cafeterias and classrooms.
We believe in doing good and making a difference.
When you purchase goods from our online shop, you not only get great stuff… you also help us make a positive impact on the childhood obesity epidemic in our country. Get REAL cool goods & do some good too…what could be better?
Designer Karl Hebert was able to take that simple ideal and translate it into a logo that is timeless and beautiful … while still quirky, optimistic, and fun!
Bomely Creative built upon that with their logo iterations and adorable illustrations for the children’s apparel, and photographer Paige Newton really captured the feel-good vibe of the company in her product shots.
The Wellgro Co. is a company I would feel REAL good about supporting … I just wish they made the Veggie Tee in my size!Pin It
When Steven and Casey approached Delphine for a brand refresh for their professional organizing business, Organizer Guys, I knew their project would be a dream. There is nothing I like better than a perfectly organized drawer, books aligned just so on a shelf, and spotless supply closets. I was totally right: Steven and Casey are dream clients. They love white space, simplicity and clean lines, and have a less is more philosophy. A match made in heaven!
While the business of professional organizing sounds a little — dare I say it — boring, these guys are anything but!!! So in order to pull their joie de vivre into the brand we used a fun color palette (tangerine, turquoise, crisp black and lots of white), retro fonts with a hint of industrial solidity, and infused a cheeky tone to all the messaging (“your junk drawers can’t scare us”).
The design is restrained and contained … we used lots of rule lines, boxes, and borders so everything is arranged just so, without looking stuffy. The fun colors and cheeky tone are balanced with strong fonts, sober black, and nice bright clean white space.
Read about what makes them cool, who their celebrity doppelgangers are, words they live by, who has slept outside for more than 500 nights (!!) and what makes them laugh. I’d trust these guys to organize my home or business in a heart beat. Right now Organizer Guys is based in the San Francisco Bay Area, but they have big plans to take over the world. Guys … open a satellite office in Charleston, pretty please? My junk drawer(s) need some taming!Pin It
These days I still love pretty packages. I try to only buy stuff I need, but I just couldn’t resist the awesome Kraken Rum bottle when I first spied it in the grocery store last summer. (Sidenote: California is awesome! We can buy alcohol in the grocery store!!) That was a few bottles ago, and it is now classified as a need. I’m slightly embarrassed to say how many we’ve gone through since that first bottle.
I also adore the cute white polar bear Coca Cola cans. Instead of hiding them in the pantry, I have them displayed on a shelf in the studio. Apparently the cans were a bust for Coca Cola, and they quickly revised the art to a red can because people were “confused.” But I think they’re great, don’t you?
RECIPE: Here’s how John makes Krak-n-Coke: fill highball glass with ice; add 2oz. rum; throw in a squeeze of lime (or a whole keylime); fill with Coke.
It’s a bad case of the cobbler’s daughter here. In big bold letters at the top of my to do list for, oh, 5 years or so, has been “Design Delphine Portfolio Website.” I’ve been so busy it just has never happened. Maybe next year? Meanwhile, I thought you may want to see what I’ve been up to recently. Here are some of the logos I’ve designed so far this year. Right now we’re booking logo and design projects for fourth quarter 2011, so give me a shout if you believe in the power of good design and are looking for a brand-building partner.Pin It
I’m excited to announce that our very own North County Graphic Designers group is having a book swap at our next morning coffee meetup! Here’s the scoop:
JOIN US: Tuesday, December 21, 2010 at 8am at E Street Café in Encinitas, California.
BRING: Up to three used design-related books that you’d like to swap. Books can be about graphic design, design software programming, art, or anything a designerd would like. Design magazines are also great (i.e. Communication Arts, HOW, Print, STEP, etc.).
DETAILS: For each book you bring you will get one ticket in the hat with your name on it. We’ll pick names and when your name is called go up to the table with all the books and pick a new one to take home. After everyone picks their books you can trade with other people if you’d like.
If you’re not already a member please do a “groups” search on LinkedIn for “North County Graphic Designers” and join the group. It’s free. I look forward to seeing everyone!
It sort of goes with out saying, but I absolutely LOVE stationery shops. Even more so when they are beautifully curated, like Sweet Paper is. Here are a few photos from their very fist day that they were open.
Sweet Paper founders (and sisters) Theresa Anderson (left) and Julie O’Brien (right).
A very happy customer.
All photos ©Delphine.
There is something so wonderfully weird about these Crips snack bag packages. Right? I would totally buy these, but not sure if I’d be able to ruin the package by opening up the bag!
I first saw these cute packages via TheDieline.com.
I have yet another logo crush. Don’t you just love the simplicity of the Blue Marble Ice Cream logo? I think the bright blue color is awesome — crisp and refreshing and totally different from all the pink and reds that are usually associated with ice cream brands. I spotted one of their ice cream carts at the Brooklyn Flea Market and had to sneak a shot of the scene.
I’m en route to the Big Apple as I write this (gotta love WiFi on Virgin America! Yay!) for Design Week. Of course the National Stationery Show is most near and dear to my heart, but I’m also looking forward to visiting all the amazing artists at Surtex and ICFF. Stay tuned for news from the Javits Center.
Nike CEO Matt Parker discusses the importance of design and innovation to the success of his company. (via Fast Company).
I AM smitten by Ashley Alexander’s (of I’m Smitten) new foxy wallpaper design for Studio Nommo. It looks great in a studio/office environment, but I think it would be equally lovely in a dining room. I’m envisioning a dining table with lots of birch candles, warm lighting, good friends, rustic wood dishes, and a steaming pot roast. And some popovers. And a bottle of yummy red wine. Mmmm. Now I’m hungry! Is it lunch time yet?
top photo by Delphine. just a reminder: you can click on most any image on this blog and it will enlarge in a new screen.
A friend of mine works for Anthropologie, in the visual merchandising department in NYC, where the design concepts are worked out for all the stores. When I was in NYC a few weeks ago she was describing the new windows that she had just finished working on, involving recycled water bottles repurposed into flower displays. A few days ago I visited “my” Anthropologie to see if the new windows were up yet, and the team had just finished installation. I took the photo above for her to show her how “my” local Anthro (in Carlsbad, California) applied the design she worked on to their windows. Each store has its own visual merchadising team, which works from corporate directives, but each team is able to interpret the “orders” in their own way.
It got me wondering … are there other photos of Anthroplogie windows online? Ummm hello! More than 50,000 results for the image search “anthropologie window display.” W O W. Most of these photos are photos like mine: fans who love the windows and then post them on our blogs. That is amazing, is it not? It’s such an amazing success story of how branding and visual merchandising connect with buyers.
I visited Anthropologie’s corporate website (URBAN Outfitters Inc) and found right on page one, the key to their success:
“Our established ability to understand our customers
and connect with them on an emotional level is the
reason for our success.”
~ Urban Outfitters Inc.
This company gets it. I cannot wait to see what they come up with next.
Have you seen the outfits Ralph Lauren designed for the USA Olympic Team? They are quite lovely. How nice for all the athletes to have such beautiful uniforms! However, part of me feels a little strange about having “my” team out there with big GIANT polo logos on the uniforms. Is there nothing we won’t brand?