Monthly Archives: April 2008

studio makeover



Someday I would love to makeover our studio and add these fantastic lights from Restoration Hardware. I have been coveting them for years, but when I saw them “in action” at the lovely Cotton Idea Studio I fell in love! Also on my wish list: glass garage doors. Our studio is in a ginormous converted 3 car garage … complete with garage door. Although the garage door does serve as a wonderful magnet board, I’d love to replace it with a glass door to let in more precious light.

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business books

There are lots of business books out there … here are three that I recommend:

Craft, Inc., by Meg Mateo Ilasco. This is a great resource for anyone who is thinking about starting a creative business. It has helpful info about how to price your goods, when to exhibit at trade shows, and how to market your business. I wish this book had been around 10 years ago when I started working as a designer!

Mommy Millionaire, by Kim Lavine. For anyone who wants to mass produce a product… learn from Lavine’s mistakes and her successes. Her insight into the trade show world is about as true and honest as it gets. And her behind the scenes peek into QVC/HSN is eye-opening. A couple of things she wrote I did NOT agree with: for instance she said that hiring a professional graphic designer can be a waste of time, and that her little home-spun logo has served her well. I don’t agree at all…I think she needs an updated logo! If your logo is amateurish then buyers’ first impressions of you and your product will likely follow suit. Overall, though, this is one of my favorite books.

Meatball Sundae, by Seth Godin. Godin, who, I think, is the master of common sense & telling it like it is, says that to be successful with “New Marketing” (i.e. social networking, websites, blogs) you must integrate them into a marketing strategy, not just slap them on top! His book “explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.”

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more biz


I saw this Nelson Swag Desk at the Design*Sponge/DWR event last night. I love this grown-up’s school desk!

Also at the Design*Sponge Biz Ladies Meetup:
Billie and Tootie of Reform School were adorable. They have been friends since High School and seem to really be enjoying their relatively new life as Reform Schoolers (the biz is about 2 years old). Someone asked why they continue having a storefront, if their webshop pulls in more money. It was refreshing to hear them say that it’s “not about the money, it’s about doing something we love and being fulfilled.” I admit that sometimes the business part of running delphine can get me down, and I have to remind myself how fortunate I am to be running a CREATIVE business.

Tanya Aguiniga also spoke, although I had a tough time hearing her because my friend Torri kept cracking jokes in my ear! Tanya just finished working on an installation in the new children’s museum in San Diego, which I cannot wait to visit! She has one of the best logos I’ve seen in a long time.

I also ate lots of cupcakes (thanks Sara!) and truly enjoyed a night off with Torri, who kept me laughing all night long. This morning we’re off to show the new Marine Life line of letterpress cards to a few stationery buyers in LA, then we have to head back to San Diego because I am press checking one of my new designs.

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the biz

Last night I headed up to LA to the Design*Sponge Biz Ladies Meetup at DWR in Beverly Hills. It was inspiring to see so many design lovers and creative people in one space! Grace was a wonderful and, well, gracious, hostess and speaker.


Grace encouraged everyone to submit their work to magazine editors and bloggers via email. A lot of people ask me how I get press, and the simple truth is that I submit photos and/or samples of my work to magazines. When I was working as a writer and editor, there was nothing I liked more than a beautiful story idea to drop in my lap! Editors are very busy people, and they truly rely on press releases and story ideas and product submissions. I agree with Grace that when mailing a physical press kit they don’t have to be super fancy (she said samples often end up in the ‘goody room’). I think they should always be a professional, clean, true reflection of your brand. And never send something that you expect to get back!

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poor little puffy

This cute little puffer did not make the final cut for the new letterpress journals we are printing in time for the National Stationery Show. It broke my heart but puffy is on hold.

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recycled cotton tote bags

photo: delphine
I am thrilled…our new recycled cotton tote bags have arrived! Excuse the crappy photo … better ones on the way soon. These bags are amazing: made of 80% recycled cotton and 20% recycled plastic soda bottles. Besides being our favorite color, green is a commitment that we at delphine take seriously. We believe eco-consciousness is fundamental to good design. And who doesn’t need a new tote bag, especially now that so many cities are cutting back on plastic bag usage. The bags will be available to pre-order on our new website–check back in about a week. They will ship first week of July, in time for a beach vacay.

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jessica davis photography




I caught up with my friend Jessica Davis yesterday at her fabulous new studio in Solana Beach, California. Her specialty is kids photography, but I think she could have a second career as a pet photographer. Check out that cute doggie!

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