This yellow color is creeping into my designs a lot lately, and I’m also seeing it in the marketplace. I think it’s a hot color for this spring season–stores like Anthropologie are filled with yellow home décor accessories, and I have my eye on a sweet lemon chiffon colored cardigan, too. I’m working on a package design project right now for European natural/non-toxic cleaning products. One of the main colors I suggested was yellow. The owner of the company immediately shot it down, saying that in her experience yellow is the least-preferred color of all colors. She said that every time they introduce a yellow product (i.e. a yellow soap or a hand lotion with a yellow label) it is the worst-selling product in the collection. She also said that yellow flowers are considered “ugly” in her country. She said that mimosa, which is one of my favorite scents, doesn’t sell very well for them–she said that people love the scent and will buy a product that is mimosa scented only if there is not yellow on the packaging. Poor yellow! It’s so interesting to me the different associations that cultures have with color. I look at those photos that Nitza took in Mexico and wonder how dull a US city–with all our grey and concrete and steel–must look to someone from outside.