It’s a very good snail mail day when any issue of Stationery Trends magazine lands on our desk, but it was one of the best days ever when the latest (Spring 2013 – NSS) issue arrived with a lovely story about our 8th Annual Stationery Meetup.
Last year’s meetup was covered in Stationery Trends’ inaugural “An Event To Remember” column & I just love looking at the pictures and re-living last year’s big bash, which was co-hosted by Oh So Beautiful Paper.
Lets talk about the gorgeous redesign of the magazine for a moment. The Stationery Trends team handled everything in-house … and in less than six months!
Sarah Schwartz, editor, says, “At a company retreat this past fall, the entire Stationery Trends team met for what we’ve all started calling ‘the fireside chat’ — it was at a B&B in front of a fake fireplace. During it, we reviewed several consumer books and discussed in a rather macro way what we hoped to achieve with the new look. Later, our graphic designer Laura Nagle and I would usually talk about each specific element — logo, cover, TOC, headers, footers, departments like Fresh Picks — and come up with three options to show the team, who would vote on them.”
As a graphic designer, the “design by committee” approach that they used scares the pants off of me. But they pulled it off and the new Stationery Trends looks stunning. I love the clean, new look, the perfect black and white logo, and the fun mix of fonts used throughout the magazine.
After reading the issue cover — insert shout out to my girl and fellow Chromatic & Co. designer Claudia at Fig. 2 Design for landing the front cover — to cover I got super excited about heading to New York for the annual National Stationery Show in a few weeks. I can’t wait to reconnect with all the paper peeps at the J. Javits Center!
*** PDF of The Ultimate Paper Party courtesy of Stationery Trends magazine. Thanks, ST!!!
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As any creative person can tell you, designing for yourself is the worst. The self-doubt, the procrastination … the ulcers! So it is with lots of joy (and more than a smidge of disbelief) that I report that the Chromatic & Co. brand identity that we designed won a merit award for graphic design in the 2013 HOW Promotion & Marketing Design Awards. Thanks so much to all the HOW judges!
